- Cumulative sales surpass one million, based on a 3.2% increase year-on-year
- 112,877 Kia vehicles sold globally in October
- Sales in North America, Europe, China, general markets and Korea post year-on-year sales growth of 25.9%, 12.0%, -12.7%, 39.5% and 8.0%, respectively
(SEOUL) November 12, 2007 -- Kia Motors Corporation announced today that its global sales (export sales, domestic sales and sales from overseas plants) of passenger cars, recreation vehicles (RVs) and light trucks in October 2007 recorded 112,877 units, representing a 15.7% year-on-year increase.
By region, Kia’s North America market posted a year-on-year sales increase of 25.9% in October with 28,400 units sold. Meanwhile, sales of Kia vehicles in Europe, China, general markets and Korea were 31,535 units (12.0% year-on-year increase), 8,464 units (12.7% year-on-year decrease), 19,374 units (39.5% year-on-year increase) and 25,104 units (8.0% year-on-year increase), respectively.
Cumulatively through the first ten months of 2007, Kia’s global sales surpassed one million units and increased by 3.2% year-on-year with 1,041,239 units sold. General markets have experienced the largest gain, selling 159,385 units to date for a 12.5% increase, while the North America market has showed cumulative year-on-year sales growth of 7.4%, selling 287,701 units. The Korea and Europe market are also performing well showing a cumulative year-on-year sales increase of 2.5% and 1.7%, respectively.
So far in 2007, Kia’s best selling model in export markets has been the C-segment Cerato (known as ‘Spectra’ in some markets) with 152,489 units sold, followed by the Kia’s Sportage compact SUV with 105,371 and A-segment Picanto with 100,466. The B-segment Rio and Sorento mid-size SUV continue to perform well, selling 99,290 and 76,182 units, respectively.
By vehicle category sold, Kia’s passenger cars sold 51,417 units in October, an increase of 29.9% year-on-year. Sales of passenger cars have also shown cumulative year-on-year sales growth of 7.7%, reaching 488,636 units sold in 2007. 33,195 RV units were sold in October, a 6.6% increase year-on-year. Cumulative sales of its RVs reached 303,068, representing growth of 1.3% year-on-year.
Yong-Hwan Kim, Senior Executive Vice President and COO of Kia Motors Corporation, said, “Taking a view of the entire year, our global sales are trending upwards month-on-month and we’re seeing consistent growth in most markets. The results this month, in particular, are very positive, and perhaps inform us more about how far we have come in some markets since last year.
“The cee’d was not on sale this time last year and is now a major additional contributor to our passenger sales category growth. Quality vehicles, such as the cee’d, are also boosting our reputation in all markets and are helping return strong growth in North America and a number of emerging general markets.”
Kia Motors Corporation (www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 12 manufacturing and assembly operations in 8 countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost $19 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous-automotive innovation.