- New interactive micro-site competitions call on football fans' creativity to win trips to UEFA EURO 2008TM
- Official ball carriers to be selected via Kia-exclusive UEFA sanctioned program
- Kia 'Drive to Glory' to see 16 special fan-designed Kia cee'd vehicles drive from Kia's production facility in Slovakia to Vienna, Austria
(SEOUL) February 28, 2008 - To mark the 100-day countdown to the start of the UEFA European Football Championship(tm) (UEFA EURO 2008(tm)), Kia Motors Corporation, a maker of quality vehicles for the young-at-heart, announced today the rollout of interactive, user-orientated web tools on a new micro-site to help leverage its role as an official global sponsor of this year's tournament.
Through Kia's micro-site (http://euro2008.kiamotors.com), football fans will have an opportunity to attend a match featuring their team at this year's tournament through Kia's 'Drive for Glory' and the 'Be Kia, Be Together' competitions. Furthermore, young fans will have the opportunity to fulfill their dreams as a Kia Official Match Ball Carrier via a variety of events held by participating Kia dealers. Through this sole and exclusive UEFA sanctioned program, 31 selected ball carriers will personally carry the official match ball to the referees on the pitch just before kick off at every match of the UEFA EURO 2008(tm) tournament. Each official ball carrier and a guardian will receive a hospitality package from Kia Motors.
Hyoung-Keun Lee, Senior Executive Vice President and COO of Kia Motors Corporation, said, "This year's tournament - with its slogan 'Expect Emotions' - is a great fit for our young-at-heart brand. As with our other major sports marketing activities, like the Kia Fan of the Day at the Australian Open, we like to find ways in which fans can interact with the Kia brand in a meaningful and fun way."
The Kia 'Drive to Glory' road show encourages football fans to design custom body artwork for the Kia cee'd - Kia's first car designed and built by and for Europeans. 16 winners, one representing each qualified country participating in this year's tournament, will then take part in a 16-vehicle cee'd convoy from Kia's recently opened and state-of-the-art production facility in Zilina, Slovakia to Vienna, Austria. Each winner will also receive a hospitality package from Kia Motors. Special customized vinyl wraps will be used on each cee'd vehicle to represent the winning entrants' designs. Entrants can enter via the website or at a participating Kia showroom.
The 'Be Kia, Be Together' competition will also offer a Kia Motors hospitality package to 16 lucky winners. The competition encourages fans to come up with a creative, inspiring and fun slogan cheering on their favorite team. Winning slogans will be used on giant Kia T-shirts to be displayed at the official EURO 2008(tm) Fan Zones in Zurich and Vienna.
The Kia micro-site will also feature the latest news, scores and tournament information for this year's tournament.
Kia's UEFA EURO 2008(tm) sponsorship also entitles the carmaker to promote its brand on perimeter boards around the stadiums and through official UEFA TV broadcast partners during the event, and use the event's official logo in company media materials. In addition, Kia will provide official vehicles that will be used during the event. The sponsorship also deepens its relationship with football and allows the company to actively build its global brand through its support of the most popular sport in the world.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.
ABOUT THE UEFA EUROPEAN FOOTBALL CHAMPIONSHIP(tm)
The official name for UEFA EURO 2008(tm) is 'UEFA European Football Championship(tm)' and it is the largest football event in Europe. It began in 1960 in France and it is held every four years in tournament format.
The figures from UEFA EURO 2004(tm) show the scale of the event: UEFA EURO 2004(tm) was broadcast on television in more than 200 countries, amounting to total broadcasting time of 30,000 hours and each of the 31 matches was followed live by at least 150 million TV viewers.
The official UEFA EURO 2004(tm) website clocked up 500 million page views and over 40 million users.
16 qualifying national teams from throughout Europe form four groups of four teams and play in a tournament every four years. Since the inaugural tournament in 1960, it has received much attention from football fans not only in Europe but also from all around the world. UEFA EURO 2008(tm) will be held from June 7th until the 29th in Austria and Switzerland.
The event has been a launching platform to fame for football superstars such as Johann Cruijf, Michel Platini, Marco Van Basten, Oliver Bierhoff, Zinedine Zidane, Michael Owen, and David Beckham. It is widely considered as an event that helps boost the brand image of official sponsors as it is aired all over the world.