- 103,002 Kia vehicles sold globally in February
- Sales in North America, Europe, China, general markets and Korea post year-on-year sales growth of -4.8%, 16.7%, 20.9%, 33.6% and 12.4%, respectively
- Cumulative sales reach 206,120, an increase of 12.7% year-on-year
(SEOUL) March 11, 2007 -- Kia Motors Corporation announced today that its global sales (export sales, domestic sales and sales from overseas plants) of passenger cars, recreation vehicles (RVs) and light trucks in February 2008 recorded 103,002, representing a 12.5% year-on-year increase.
By region, Kia's posted large year-on-year sales increases in general markets (17,082 units sold, a 33.6% year-on-year increase), China (10,770 units sold, a 20.9% year-on-year increase) and Europe (26,909 units sold, a 16.7% year-on-year increase). Meanwhile, sales of Kia vehicles in North America and Korea were 24,183 units (4.8% year-on-year decrease) and 24,058 units (12.4% year-on-year increase), respectively.
Cumulatively through the first two months of 2008, Kia's global sales increased by 12.7% year-on-year and reached 206,120 units. General markets have experienced the largest gain, selling 33,603 units to date representing a 36.1% increase, while the China and Europe markets have showed cumulative year-on-year sales growth of 29.5% (26,324 units sold) and 20.0% (52,752 units sold), respectively. The Korea market has also shown a cumulative year-on-year sales increase of 3.8%.
So far in 2008, Kia's best selling model in export markets has been the C-segment Cerato (known as 'Spectra' in some markets) with 31,437 units sold. It is followed by a tight group of three vehicles: the Kia's Sportage compact SUV with 22,229; the C-segment cee'd with 21,077; and the B-segment Rio with 20,491. The A-segment Picanto comes in fifth with 17,141 units sold.
By vehicle category sold overseas, Kia's passenger cars sold 48,826 units in February, an increase of 19.6% year-on-year. 27,429 RV units were sold in February, a 1.1% increase year-on-year.
Hyoung-Keun Lee, Senior Executive Vice President and COO of the International Business Division, said, "Compared to a slow start last year, we have had a positive start to 2008 in many markets throughout the world and consecutively recorded over 100,000 sales in the first two months of this year. We continue to grow in new markets and the trend of increasing sales in China and Europe is encouraging."
* Global sales figures are based upon CBU export sales and sales from overseas and Korean production plants
** Includes figures from Western and Eastern European markets
***General markets includes the regions of Central and South America, Asia and the Pacific, and the Middle East and Africa
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at- heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.