- Kia receives most prestigious Korean design award, the President's Award for Design
- Long-term international and company-wide design strategy recognized
(SEOUL) December 1, 2008 - Kia Motors received the President's Award for Design on November 28, 2008 at the 10th annual Korea Design Awards in recognition of the company's design-centered management strategy implemented in multiple stages since 2005.
The prestigious award was presented by the President of the Republic of Korea, Mr. Myung-bak Lee, and recognizes Kia's leadership in design. Since the strategic appointment of Chief Design Officer Peter Schreyer in 2006, Kia has designed and produced a series of new and refreshed models, and concepts, focused around what Schreyer calls a "linear and minimalist" design language. The backbone of this drive has been the creation and operation of a global design network which has included the opening of dedicated Kia Design Centers in North America and Germany.
Euisun Chung, President of Kia Motors said, "Our cross-company pursuit of design excellence since 2005 has finally come to fruition. We will use the Korea Design Award as a stepping stone to continue to infuse our creative design spirit throughout many aspects of Kia's business, not just limiting our efforts to product design."
The award also recognized the creative, above-the-line corporate advertising campaign introduced in the Korea market since 2007 as well as newly designed vehicles recently released locally, including the Mohave (known as Borrego in other markets), Lotze Innovation (Optima or Magentis), Forte (Cerato or Spectra) and Soul.
The Korea Design Awards are sponsored by the Ministry of Knowledge Economy, and supported by the Korea Institute of Design Promotion. The annual awards are considered the definitive design awards in Korea.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. Kia is an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.