- Open-air concept brings up the heat at the Show
- Distinctive design portrays style, practicality and efficiency
- Kia Motors' design team delivers another high-style concept
(SEOUL) January 12, 2009 - Kia Motors is bringing a sunny beach feeling to the 2009 North American International Auto Show (NAIAS) on a cold Detroit winter day with the arrival of the Kia Soul'ster open-air concept, a variation of the highly anticipated Kia Soul urban crossover. With young-at-heart buyers' budgets in mind, the Soul'ster is an efficient front-drive car based on the Kia Soul production model, which made its world debut at the 2008 Mondial de l'Automobile in Paris in October. Soul'ster is another example of Kia's increased and long-term focus on design , which recently received official praise and recognition from the Korean government*, through its three international design facilities.
"Soul'ster delivers something new, intriguing and relevant to today's buyers - a fun, affordable convertible for active people who like to share good times with friends," said Tom Kearns, Kia Motors America chief designer. "Defying categorization and providing utility and practicality, the Soul'ster exhibits distinctive design cues and satisfies multiple consumer needs."
Tough and refined roadster design roots
Soul'ster is a two-door concept with roadster roots. Along with a brightly colored "Soul'r yellow" finish, the Soul'ster projects a hip industrial look with screw borders, reminiscent of a rivet design found on a fighter jet. The windshield is shortened for a sportier and hunkered down appearance. A two-piece top enables passengers to expose the front and back seating areas independently. The roll bar serves a dual purpose and includes a place for the slider tracks, while providing protection not found in traditional convertibles.
With a unique face, Soul'ster has a tough but refined character. The toughness is expressed through details like the anodized skid-pad insert, which matches the fender vents, roll bar header and wheels.
Soul'ster's attitude incorporates lighting that shines through with an amber glow under the headlamps. The side vents, side-mirror turn signals, unique LED headlamps, fog and tail lamps incorporate blue shades.
The energetic, distinctive look carries from front to rear with dual chrome exhaust and polished aluminum exhaust tips featuring carbon-fiber interior sleeves. The large 19-inch, five-spoke aluminum alloy wheels perfect the Soul'ster's appearance. Regardless of Soul'ster being viewed from front, back or side, it offers innovative perspectives derived from the original Soul design.
Once inside, Soul'ster takes even more progressive variations from Soul beginning with the new four-passenger seating design, a diversion from Soul's five-passenger arrangement, lending spacious versatility for long summer weekends. The surprisingly flexible Soul'ster provides real seating for two in the front with comfortable space for two more adults in the back. Fold-flat passenger and rear seats combined with ample headroom make this the perfect car for social outings outdoors and on the beach with friends. Making basic features hot, its crank-up windows are a purposefully key interior design element as are the dashboard-integrated audio speakers.
Adding to the edgy design scheme, the non-floor-mounted cantilevered seats project the illusion of being suspended in space when viewed from the side allowing for increased rear legroom. Storage compartments below each of the fold-flat rear seats, offer room for a myriad of cargo needs. In addition to the spacious cargo area, dual storage compartments can be found in the rear and underneath the cargo hold.
All revved up
With young buyers in mind, Soul'ster offers an agile, smooth and spirited ride. As with its Soul cousin, Soul'ster's can be made available with a series of engine choices depending upon each market's needs. A 1.6-liter, four-cylinder engine is mated to a five-speed manual transmission, which produces approximately 120 horsepower. For those looking for a little more power, a 2.0-liter four-cylinder engine is available with either the five-speed manual or a four-speed automatic transmission, producing approximately 140 horsepower. Fuel economy for both engines is estimated at 30 or more miles per gallon. Other markets might choose the 1.6-liter four-cylinder engine producing 124 horsepower or a 1.6-liter turbodiesel.
Editors' note: Standard equipment and specifications based on U.S. concept model.
* Kia Motors received the President's Award for Design in November 2008 at the 10th annual Korea Design Awards in recognition of the company's design-centered management strategy implemented in multiple stages since 2005.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 13 manufacturing and assembly operations in nine countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of almost US$17 billion. It is the major sponsor of the Australian Tennis Open and official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.