- Kia vehicles offer the complete package at exceptional value
- Practicality and capabilities make Soul and Borrego appealing to buyers
- Vehicles with attractive packaging and overall value top the list
(SEOUL) March 20, 2009 -- Kia Motors announced the all-new 2010 Kia Soul and 2009 Borrego (known as Mohave in some markets) LX have been included in the US' Kelley Blue Book's weekly '5 Great Deals' list at kbb.com. The two newest vehicles to join Kia Motors' ever-expanding lineup were lauded for offering attractive pricing on top of an impressive combination of capabilities and value.
"In economically challenging times such as these consumers are looking for vehicles that offer the total package," said Michael Sprague, Vice President of Marketing, Kia Motors America. "Our entire vehicle line offers desirable content and packaging with pricing and standard safety features that surprise and delight. We are pleased with how well the Soul and Borrego are being received by the public and the press, as well as the recognition they are getting from a well-known consumer and industry resource like Kelley Blue Book's kbb.com."
Kelley Blue Book's kbb.com, a leading automotive information company in the US, issues a new '5 Great Deals' list each week to make new car buyers aware of packages and offers that dealers in their area are offering. New cars with low financing, cash back and low-payment leases often make the list. Kbb.com featured the 2010 Kia Soul as one of its '5 Great Deals' for the week of March 9, and the 2009 Kia Borrego LX for the week of March 16. For more information about kbb.com's '5 Great Deals' visit www.kbb.com/5_great_car_deals.
Kia Soul is available in four trims in the US, where pricing for the all-new versatile five door begins at $13,300 for the base trim and peaks at $18,600 when all available options are included at the highest trim level. Kia Soul is available with the highest levels of active and passive safety features, while fully satisfying the ever-increasing consumer expectations of modern car design.
With a starting price under $27,000, the 2009 Borrego, recently given a "Best Bet" distinction by The Car Book 2009, offers consumers a midsize SUV that combines practicality and luxury. With Borrego's impressive class-leading towing capacity of 7,500 pounds when paired with the V8 engine and best-in-class fuel economy of 15/22 city/highway when the V8 2WD engine is under the hood, the 2009 Borrego, also available with a V6 option, gives consumers a reliable SUV perfect for long weekends or camping trips while keeping passengers comfortable in a nicely appointed interior.
Editor's notes: Standard equipment and specifications based on U.S. model and may vary depending on country.
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Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.