- Enhanced video offerings for the changing media market, powered by The NewsMarket's distribution platform
- Broadcast-quality video of new models, recent innovations and corporate news available for download by global media and bloggers
(Seoul) September 14, 2009 - Kia Motors Corporation, today, announced the launch of its online multimedia centre that responds to the changing needs of the global media environment. The site, powered by The NewsMarket's distribution platform, allows journalists, consumers, bloggers and social media-philes to watch, share or download videos, photos and documents on Kia's latest developments around the world, 24-hours a day.
"We believe the new Multimedia Library will become a vital part of our overall communications strategy with media outlets, news sites, bloggers and consumers," said Soon-Nam Lee, Director of Overseas Marketing Group. "It will also allow our Kia teams around the world to openly communicate with their local news agencies looking for new material in an interactive way."
Registered users can search, preview, download, share and embed all video content for free, in broadcast- and streaming-quality, and register for industry-specific email alerts about new Kia-related content at www.thenewsmarket.com/KiaMotors or through the 'Multimedia Library' link at www.kiamotors.com.
"We are delighted to be working with Kia Motors in helping shape their visual communications in the same way we have done for some of the world's leading brands," said Jim Lonergan, CEO of The NewsMarket. "We believe that by arming them with the best-in-class technology to serve today's digital media environment, Kia will now have a turnkey means to ensure that their messages clearly and effectively reach all of their audiences."
Since early 2009, Kia Motors has been providing broadcast and online journalists with downloadable materials through The NewsMarket. Visitors to the Kia Motors Multimedia Library can easily obtain material for editorial use, including highlights from press conferences and unveilings at auto shows, footage of new models, video on R&D and design, and corporate B-roll and HQ shots.
About The NewsMarket
The NewsMarket is the leading platform used by global brands, governments and NGOs to communicate with all their key audiences using video. The NewsMarket combines award-winning, proprietary technology with a unique, strategic approach to support the marketing programs of the world's leading brands including General Motors, Volvo Cars, the U.S. Department of State, IBM, UNICEF, Facebook and Intel. The company's media site (www.thenewsmarket.com) is used by more than 25,000 media outlets in 190 countries to view and order free news video. Headquartered in New York, the company also has offices in London, Ahmedabad, Munich, Mumbai, Beijing and San Francisco. To learn more about us, visit: www.thenewsmarket.com/info.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.