- Receives orders to supply lamp and brake parts worth around 90 million dollars (approximately 100 billion won) - First in Korea to supply a halogen and LED lamp for a compact vehicle of BMW - Will supply Drum In Hat, a parking brake part, for GM's Cadillac Series
Hyundai MOBIS (www.mobis.co.kr), Korea's largest automotive module and core parts manufacturer, is ramping up speed in global management. In September, the company received an order from the Chrysler Group to supply chassis modules worth 2 billion dollars (around 2.5 trillion won). Hyundai MOBIS has now received orders to supply parts worth around 90 million dollars (around 100 billion won) from finished car companies in Europe and North America.
Hyundai MOBIS recently reached an agreement to supply a rear lamp for a compact vehicle of BMW, a world-leading automotive company, and a drum brake for the Cadillac models of GM. The company commenced a parts supply program that is in line with finished car production.
The rear lamp that will be supplied to BMW is the Rear Combination Lamp (RCL) Assembly. Hyundai MOBS is the first Korean automotive parts supplier to supply a lamp to BMW.
Hyundai MOBIS has drawn up plans to produce two types of models based on halogen and LED application starting from 2011 at Jiangsu MOBIS, a lamp production plant in China; and supply them to BMW's global production bases in China and the Republic of South Africa, as well as its Munchen and Regensburg plants in Germany for roughly three years.
The brake that will be supplied to GM is the Drum In Hat (DIH), which will be attached to rear wheels to serve as a parking brake. Hyundai MOBIS is supplying a similar part for Kia Motors' Forte.
A total of 900 thousand units of this part will be produced at the Hyundai MOBIS Changwon Plant for eight years and supplied to GM's Lansing Plant located in Michigan State. The brake will be applied to Cadillac models.
According to Hyundai MOBIS, top-level executives and working-level officials in charge of procurement and quality at BMW and GM began making visits to Hyundai MOBIS' research institute and plants in March. They had positive views about Hyundai MOBIS' quality and production capabilities. It is said that Hyundai MOBIS was chosen after competition with global parts suppliers based on an open bidding process.
Managing Director and General Manager Lee Jun-hyeong of Hyundai MOBIS' Overseas Business Headquarters says, "The company's light and brake parts were less known for their technological prowess compared to modules and core parts, but these parts are now garnering a favorable response overseas. We will continually raise the percentage of overseas finished cars that employ Hyundai MOBIS' core parts, and actively publicize the company's LED head lamp, which brings together core technologies."
Together with Korean parts companies, Hyundai MOBIS has been publicizing the outstanding features of Korean parts by visiting world-renowned automotive companies and parts companies and holding automotive parts exhibitions at the companies since 2000, including GM, Chrysler, Volkswagen, Toyota, Nissan, Honda, and Mitsubishi.
Celebrating its 32nd anniversary this year, Hyundai MOBIS announced its new vision of becoming one of the 'world's top five companies in the automotive parts industry by 2020.' The company also announced its strategy to increase OEM sales by two-fold from around 12 trillion won this year to 22 trillion won by 2015, and to raise the percentage of core parts sales from among OEM sales from roughly 30% to 50% by 2015.