- Kia Motors appoints new agency for global consolidation of media planning and buying
- Central- and localized advertising campaigns to differentiate Kia's brand image around the world
(Seoul) November 9, 2009 - After undertaking a major review of its worldwide media planning and buying activities, Kia together with Hyundai, has appointed Havas Media to operate a consolidated program from the beginning of 2010 - after a six-way pitching process.
The new media planning and buying program is designed to maximize efficiency and effectiveness, while optimizing pan-regional opportunities, co-ordination of central and local advertising campaigns and supporting a clear brand separation.
"Kia's global marketing initiatives will benefit tremendously by this consolidation," says Soon-Nam Lee, Director of Overseas Marketing Group, Kia Motors Corporation. "By combining our efforts, we can further develop and grow our Kia brand around the world through synergies created from Havas Media's understanding of our particular business needs.
"The key to our growth will rely on Kia's ability to adjust to the changing media environment. Havas Media has demonstrated an excellent understanding of our strategic vision and we feel their media creativity and digital expertise will help us develop and drive our future endeavours," he added.
The new agency will be responsible for media planning and buying in five regions - Western & Eastern Europe, the Middle East, Latin America, Africa and Asia (including India). Havas Media replaces several agencies that previously serviced both Kia and Hyundai's media needs.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.