- Signals start of 2010 FIFA World Cup South Africa™ marketing programs
- Various online, offline programs to connect with football fans worldwide
- FIFA World Cup™ partnership will strengthen Hyundai’s brand image
(Seoul, Korea) As one of the Official Partners of the 2010 FIFA World Cup South Africa™, Hyundai Motor Company unveiled its 2010 FIFA World Cup™ micro-website on Feb. 1st to mark the official start of its FIFA World Cup™ marketing activities.
Visitors to the site will have the opportunity to learn about 2010 FIFA World Cup South Africa™ and Hyundai’s online and offline promotional events, such as winning tickets, submission for the Be There With Hyundai Slogan contest which the winning slogan of the contest triumphs the chance for the slogan to be wrapped on the respective national team bus, playing online games and more.
Hyundai will also provide a link in the official website of the 2010 FIFA World Cup South Africa™ (www.FIFA.com) that leads to its slogan contest site 「Be There with Hyundai」. This is the first of its kind for a sponsor, facilitating one-click access to fifaworldcup.hyundai.com, Hyundai’s newly opened micro-site for its World Cup marketing activities.
In addition to the online marketing activities, Hyundai will display some of its top vehicles at the respective stadiums during the games, including the all-new Sonata and Tucson ix (badged as the `ix35’ in some regions). To bring soccer fans closer to the FIFA World Cup™, various promotional events are in store such as the Fan of the Match, which gives one lucky winner the chance to be named best fan at the match.
Hyundai is confident its World Cup marketing activities will create a synergy effect that will help the company enhance its brand image, adding to the momentum of the successful sponsorship of 2006 FIFA World Cup Germany™.
Hyundai is one of the strongest corporate supporters of football in the world having served as the official sponsor of the 2002 FIFA World Cup Korea / Japan™ and the 2006 FIFA World Cup Germany™ as well as many other FIFA tournaments. The company has extended its strategic sponsorship agreement with FIFA to cover the 2010 and 2014 FIFA World Cup™. Under the agreement, Hyundai Motor Company will enjoy main sponsorship rights for all FIFA events, including the rights to use logos, emblems as well as signage display in the stadiums.