- Bold, athletic and sporty all-new Sportage to make its world premiere in March 2010
- Marking a shift in design direction for the popular SUV
(Seoul) February 3, 2010 - The all-new Kia Sportage crossover will mark a dramatic shift in design direction for the brand's popular SUV when it makes its world premiere at the Geneva Motor Show on 2 March.
Embodying Kia's newfound visual dynamism, the new Sportage is a fresh, bold, athletic and sporty design that successfully blends the key features of an SUV -the commanding driving position and heightened sense of security and raised ground clearance - and envelopes them in a sleek and urban-friendly design with global appeal.
Longer, lower and wider than the previous generation model, the new Sportage will offer more space for people and cargo, with an improved ride quality thanks to a longer wheelbase.
The all-new Sportage crossover will be available at Kia dealerships later this year, with a range of highly competitive diesel and gasoline engines.
The world premiere of the new Sportage will take place on 2 March (8:45AM, CET) at the Kia Stand (No. 6441) in Hall 6 at the Geneva International Motor Show.
Editor's note: High resolution versions of the attached images and other images of the all-new Sportage can be downloaded from www.kia-buzz.com.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Nearly 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 40,000 employees worldwide and annual revenues of over US$14.5 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup(tm) -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.