Hyundai Turns To Ensemble Cast For Academy Awards Advertising
Hyundai Motor Company 2010/03/02프린트
Hyundai Motor Company 2010/03/02프린트
HYUNDAI TURNS TO ENSEMBLE CAST FOR ACADEMY AWARDS ADVERTISING
Oscar Rules Sideline Long-time Voiceover Talent and Best Actor Nominee from Participating in Hyundai Ads During the Ceremony
FOUNTAIN VALLEY, CALIF., March 2, 2010 – Hyundai, the exclusive automotive sponsor of the Academy Awards for the second consecutive year, will feature an accomplished list of celebrities in Oscar advertising, temporarily replacing the long-time “voice” of the brand, who is up for best actor honors for his role in “Crazy Heart.” Oscar rules limit the use of nominees in advertising during the broadcast, and with eight total ads planned for the evening, Hyundai searched for alternatives. In just two weeks, Hyundai found not one but seven artists to serve as willing substitutes. The distinguished list of celebrities includes:
“It took seven stars to fill the void, but we’re excited about the cast we’ve lined up for Oscar night and know that viewers will recognize each and every one of them,” said Joel Ewanick, vice president of marketing, Hyundai Motor America. “The ensemble will bring variety and new energy to our spots, but will align with the approachable, confident tone that we weave through all our marketing elements. We wish all the nominees the best of luck on awards night, and we’ll be happy to return to our normal casting after the show.”
The famous voices will bring even more star power to Hyundai’s Oscar campaign, resulting in eight spots focused on the new Sonata, which just arrived in dealerships, and the brand’s flagship Genesis sedan. To view Hyundai’s Oscar ads, please go to: www.HyundaiNews.com.
Hyundai’s Academy Awards advertising extends its “Big Voices in Big Places” strategy, which includes high-profile advertising in sporting events, entertainment awards shows and outdoor video board placement.
Sonata leads a wave of new model introductions from Hyundai which will revamp its fleet called “24/7 Version 2.0.” The new product blitz will introduce seven new models in a 24-month period – the second aggressive overhaul of the Hyundai fleet since 2004. Sonata joins the Tucson in ushering in a new era of modern design for the Hyundai brand, while retaining its heritage of quality, safety and value. 2010 will also feature the introduction of an all-new flagship large sedan based on the Equus which is available internationally. Next year, Hyundai will also introduce redesigned Accent and Elantra models, and two all-new introductions including a sporty coupe and crossover.
The Genesis sedan is a shining star in Hyundai’s lineup and rightfully takes center stage on Oscar night as well. The 2009 North American Car of the Year winner has taken over the mantel as Hyundai’s flagship. The vehicle boasts rear-wheel drive performance and an optional V8 engine now producing 385 horsepower.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000-mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.
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