- 143,267 Kia vehicles sold globally in February
- February sales in China, general markets, Europe, Korea and North America, post year-on-year sales growth of 128.6%, 52.7%, 34.4%, 21.6% and 11.4%, respectively
- Sorento CUV is fourth best selling overseas model in February thanks to start of U.S. production
(SEOUL) March 11, 2010 -- Kia Motors Corporation announced today its global sales figures for passenger cars (export sales, domestic sales and sales from overseas plants), recreational vehicles (RVs) and commercial vehicles for February 2010, recording a total of 143,267 units sold. This figure represents a year-on-year increase of 39.5%.
In February, Kia posted double digit year-on-year sales increases all sales regions: 128.6% in China (25,435 units sold), 52.7% in general markets (32,578 units sold), 34.4% in Europe* (24,992 units sold), 21.6% in Korea (33,209 units sold) and 11.4% in North America (27,053 units sold).
Cumulatively, through the first two months of 2010, Kia's global sales increased by 50.6% year-on-year and reached 293,659 units. China experienced the highest gain of 180.9% based on sales of 61,339 units to date in 2010.
The remaining regions have all showed cumulative impressive year-on-year sales increases: 56.7% in general markets (63,305 units sold), 42.8% in Europe* (50,208 units sold), 36.2% in Korea (67,216 units sold) and 7.0% in North America (51,591 units sold).
Kia's best selling model in overseas markets for the month of February was the C-segment Cerato (known as 'Forte' in some markets) with 28,191 units sold. The B-segment Rio and Sportage compact SUV compete for second with 14,307 and 13,862 units sold, respectively. The Sorento mid-size SUV comes in fourth with 11,981 units sold, and the Soul urban crossover rounds out the top five with 8,934 units sold.
In terms of vehicle category sold overseas, Kia's passenger and recreational vehicles achieved year-on-year increases in February of 51.3% (64,895 units) and 39.9% (41,615 units), respectively.
Hyoung-Keun Lee, President of Kia Motors Corporation, said "We are extremely pleased to have posted double-digit growth in all major sales regions around the world in February. Sales of Kia vehicles in China continue to expand at a remarkable pace, while overseas sales of the all-new Sorento - the first model to produced at our newest production facility in the USA - have exceeded our expectations so far this year. Meanwhile, our outlook for Europe remains strong as sales of our locally produced Venga B-segment MPV are now starting in earnest through the region."
*Includes figures from Western and Eastern European markets
**General markets includes the regions of Central and South America, the Caribbean, Asia (excluding China), the Pacific, Middle East and Africa
Related video footage in broadcast-standard or streaming-quality (for Web use), print-quality stills and other press material are available at Kia Motors' Multimedia Library (www.kiamotors.com), powered by The NewsMarket (www.thenewsmarket.com/kiamotors). Delivery options include digital FTP transfer and streaming download in a variety of file types including Flash, MPEG-2, QuickTime and Windows Media. Registration and content is free to the media.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 42,000 employees worldwide and annual revenues of over US$14.6 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup(tm). Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.