In an effort to join in the green growth movement that NGOs and various governments are working on, MOBIS has put on the ‘10 million Women Drivers’ Campaign for Low-Carbon Green-Driving.”
With 50 attendees from Parts Sales Division and members of ‘Citizens for Driving One Car for 10 Years’ and the Korea Transportation Safety Authority (KTSA), MOBIS opened the campaign at Seongsan Inspection Center. The campaign will be going for six months, said the announcement on the 19th.
The campaign entails inspecting customer vehicles - free of charge - to maintain road safety and will introduce eco-driving habits via PR newspapers and an accounting notebook for cars. Anyone can participate in this campaign by visiting the 126 inspection centers or branches supervised by the KTSA.
MOBIS and the NGO plan to focus their PR campaign on the importance of Eco-Driving, which can solve issues of high gas prices and climate change. Here, they explain various eco-driving rules, such as no sudden acceleration or braking, choosing the most optimized genuine parts for your car and using the accounting notebook for cars for maintaining parts and reducing fuel consumption.
An expert from MOBIS explained ‘the environmental expenditure and CO2 emissions in Korea, where 17.4 million cars are in service, have already reached dangerous levels. We planned this campaign because if everyone follows the eco-driving methods, both environmental expenditures and CO2 can be dramatically reduced.”
As the number of women drivers in Korea reached 10 million in 2009, MOBIS decided to educate women who have a relatively poor knowledge base of cars to eco-driving methods and the use of genuine parts through this campaign. MOBIS estimates that about 1.4 million people will participate over the course of the campaign and published accounting books for cars and PR newspapers for them.
In order to maintain the interest of drivers, MOBIS will also sponsor events organized by the Citizens for Driving One Car for 10 Years. Named ‘Low-Carbon Green-Driving King Contest’, the event seeks to find the driver who reduced CO2 emissions the most and increased fuel efficiency with continuous maintenance and used the best parts. The other event, ‘Environmentally-Friendly Safe Driver Contest’, choses a driver that has integrated into their lifestyle the use of genuine parts and bookkeeping on the accounting book for cars.
Vice-president Choi Ho-sung, MOBIS Parts Sales Division head, commented that ‘this is that dire time where drivers should get used to eco-driving to prevent further detrimental greenhouse effects.” He added, “Rather than buying fake automotive parts, purchasing genuine parts guaranteed for quality by the manufacturer can reduce costs incurred from frequent malfunction or accidents.”