Hyundai INCreases share of market interest on Kbb.Com
FOUNTAIN VALLEY, Calif., June 29, 2010– Kelley Blue Book’s kbb.com named Hyundai as the No. 1 “upward-climbing” brand in share of market interest in May. These results come from the latest Kelley Blue Book Market Intelligence analysis of recent kbb.com Web traffic patterns.
Hyundai’s share of new-car shopper activity increased 70 percent from May 2009 to May 2010, and now holds 6 percent of the total new-car shopping activity on kbb.com (up from 4.6 percent in January 2010). Hyundai’s ongoing success is largely attributed to the popularity of the newly redesigned Sonata and Tucson models, which have seen heavy marketing support and consumer interest since the beginning of the year.
“Many brands we see on the top five upward climbers and bottom five downward decliners list for May 2010 would have been shocking to many consumers and industry professionals if you would have shown them this data just a few years ago,” said James Bell, executive market analyst for Kelley Blue Book and kbb.com. “These results prove how great product supported by strong marketing, along with consumer confidence and excitement about the brand can alter shopper behavior in the relatively short course of only a year.”
“Hyundai’s increased shopper activity on kbb.com is a direct result of our continued pursuit in achieving industry-leading quality,” said Chris Perry, vice president of Marketing, Hyundai Motor America. “With impressive new vehicles like the all-new Sonata and Tucson customers are taking notice and adding Hyundai models to their shopping lists.”
Kelley Blue Book’s kbb.com also recently named the 2010 Genesis Coupe 2.0T as one of its 2010 Top 10 Fast-Lane Four-Cylinders and the 2010 Elantra Touring as one of its 2010 Top 10 Coolest New Cars Under $18,000.
Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. Kbb.com is a leading provider of new car prices, used car Blue Book Values, car reviews, new cars for sale, used cars for sale, and car dealer locations.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.