MOBIS holds car technology demonstration
Hyundai MOBIS 2010/07/13프린트
Ranked in 12th place as an auto parts supplier by Global Automotive News, MOBIS has found something to dine on for the next 10 years to come. The company will keep module production and service parts as its core business, but will declare its goal to grow its IT-converged electronic parts, eco-friendly core parts and module-integrated systems into the three major businesses by 2020 to become a global name in the auto parts industry.
The Car Technology Demonstration was held on July 8 at the Korea Automobile Testing & Research Institute in Hwaseong Gyeonggi-do, to introduce the audience with the leading technology items and to re-establish its status as ‘Technological MOBIS’. The technology shown in this demonstration included the core items of the three key business areas. Electronic and safety products in nine areas, such as smart cruise control (SCC), Lane Keeping Assist System (LKAS), the UVO System and MOBIS electronic brake (MEB) were showcased.
MOBIS plans to successfully mass produce the showcased items to raise core parts and module sales from the current figure of 15 trillion to 30 trillion won by 2020.
The SCC allows the driver to travel at a set speed, but has radar sensors mounted in the front to detect the distance from the car travelling ahead in real time, thus keeping a safe buffer distance between cars. The market share for this system, which is only available as an option for luxury models such as BMW and Audi, is more or less equally split between Germany’s Continental and Bosch.
The SCC in the Korean market only work at over 10km/h, but its application is rather difficult at low-speeds, as in downtown driving. MOBIS is working on leading technology development for SCC. By 2012, the system will work at all speeds and allow the vehicle to stop or slow down. The plan is to also make them a lot more affordable.
LKAS is a system that detects dangerous situations, like sleepy driver moving the car away from its corresponding lane, for example and automatically steers the vehicle in a safe direction. With the camera mounted in front, the collected road footage is sent to a video reading device in real time. The LKAS ECU interprets the road conditions and sounds an alarm when the car moves dangerously away from its lane and also stiffens the steering wheel just enough to help keep the car in the lane.
The LKAS is a proactive technology that helps safe driving by automatically controlling the camera, the video interpreting device, the LKAS ECU and finally the steering. It encompasses electronic, IT and control engineering. MOBIS will soon start producing LKAS with its own technology and target overseas OEM with its globally competitive steering technology. For a successful LKAS operation, stable steering technology like MDPS should be developed first. Only a couple of companies including MOBIS have both of these technologies deployed in the entire world.
The MEB is MOBIS’s own state-of-the-art braking technology. The system spots winding roads or sudden obstacles that appear on the road, automatically detecting the skidding and pivot angles of the wheels, thus controlling the vehicle in a safe manner. Compared to braking systems from other companies, it is about 20% lighter in both weight and volume. Taking up less space, it also minimizes noise and maximizes braking stability. The MEB is currently used on Avante models made for the Chinese market and on Carnivals.
The UVO System, which was first unveiled at the international 2010 Consumer Electronics Show (CES), is an infotainment system developed by MOBIS in collaboration with Microsoft. The system applies the latest OS for cars, improving the connectivity between car and mobile devices. Compared to platform audio systems from other companies, the integrated voice recognition function, color TFT LCD and touchscreen, rear view camera and various other functions have been added on. Furthermore, this system’s biggest plus is that it can be easily upgraded.
The UVO will be available from October on Sorento R models that will be exported to North America.
The notable highlights of the demonstration include the tire pressure monitoring system (TPMS) and the electronic parking brake system (EPB, where the lever is replaced with a switch button), which are clear signs of advancements in IT technology.
At the event, MOBIS announced its goal to tweak its business areas into IT-converged electronic devices, eco-friendly core components and module integrated systems. While responding to the new emergence eco/intelligent cars, the company is designing a technical roadmap spanning 550 cases to implement new technology and to increase its R&D expenditure from 350 billion to 6.5 trillion won by 2015. In addition, the existing R&D Center will be split into three laboratories & / advanced technology, basic technology and production technology & / to maximize the efficiency of development and accommodate a much bigger troop of researchers and equipment.
Executive Director Shin Young-cheol (Advanced Mechanical Development), who lead the event, explained,
“electronic parts make up 40% of all parts in an automobile and the parts industry is quickly shifting from mechanical devices to green electronic devices.” He assured the audience by saying that “the electronic parts unveiled in this demonstration will be soon mass produced with independent technology. We will work hard to grow our R&D capabilities so that we can grow into the leading electronic auto parts company in the entire world in the next 10 years.”