Millions of fans gather to watch the World Cup drama unfold at Hyundai Fan Parks
Offenbach, July 13th 2010
From Manchester to Madrid millions of football supporters throughout Europe watched the drama of the 2010 FIFA World Cup South Africa™ unfold in an unforgettable atmosphere, thanks to a series of Fan Parks hosted by the competition’s lead-sponsor, Hyundai.
The Fan Parks, which proved to be a huge success at previous tournaments, opened their doors across 20 locations in major European cities at the beginning of June. From the first game, involving tournament hosts South Africa, to the last, where Spain lifted the trophy for the first time, football fans gathered in the hope that glory would be theirs this year. Early cumulative figures suggest that over two and a half million fans visited the various Fan Parks to watch a total of 64 World Cup fixtures.
Impressive LED screens, measuring up to 60 meters square, were installed across all Fan Parks, giving the assembled crowds the best possible view of the games without actually being there. Excellent weather conditions for all but a few matches meant that an extraordinary atmosphere was shared in the company of fellow fans.
Spain was testament to the Fan Parks’ popularity as local officials erected four additional screens in Madrid to accommodate fans who wanted to celebrate their country’s famous World Cup final victory in style.
Allan Rushforth, Vice President at Hyundai Motor Europe, said, “The atmosphere at the Hyundai Fan Parks was absolutely electrifying. The World Cup only comes round once every four years so you can appreciate that every football fan wants to enjoy the tournament in a unique and exciting manner.”
Hyundai is currently one of FIFA’s top partners and has extended its sponsorship agreement with the association to cover the 2014 FIFA World Cup™ in Brazil.
“Hyundai is proud of its 11-year association with FIFA, during which the company has demonstrated itself to be a reliable and effective partner. We look forward to continuing this successful relationship and broadening awareness of the Hyundai brand, while also involving as many people as possible across the globe in the beautiful game,” concluded Rushforth.