- All-New compact CUV receives highest recognition from IIHS
- Sportage receives top ratings for front, side, rollover, and rear impact protection
- CUV is fourth new generation Kia vehicle to be named “Top Safety Pick”

(SEOUL) August 18, 2010 -- Joining the 2010 Forte compact sedan (known as ‘Cerato’ in some markets), 2010 Soul urban passenger vehicle and 2011 Sorento compact crossover utility vehicle (CUV), the all-new 2011 Sportage CUV has been recognized as a “Top Safety Pick” by the U.S.’s Insurance Institute for Highway Safety (IIHS) in the small SUV category when built after March 2010. Arriving in Kia showrooms in the U.S. now, Sportage received the organization’s top honor by earning “Good” ratings – the highest achievable – in frontal, side, rear and rollover impact crash safety tests. The Sedona minivan (known as ‘Carnival’ in some markets) was the first Kia vehicle to receive the IIHS “Top Safety Pick,” along with the “Safest Minivan Ever Tested” distinction from IIHS, shortly after its launch in 2006, and again in 2007, 2008 and 2009.

“The Kia brand is committed to providing consumers with the highest levels of passenger safety by providing a comprehensive list of cutting-edge technologies and features for increased crash protection,” said Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA). “The 2011 Sportage’s sleek and modern appearance continues Kia’s design-led transformation while staying true to the company’s core philosophy of providing consumers with exciting, fun-to-drive vehicles with high levels of value, quality and safety.”

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Ratings from the Institute are based on results from frontal, side and rear impact crash tests, and for 2010 a good performance in a roof strength test – to measure protection in a rollover – also was required to win. Each vehicle’s overall evaluation was based on various measurements specific to each crash angle, and overall impact on crash test dummies inside the vehicle at the time of collision. All vehicles must have electronic stability control available to be eligible.

Like all Kia vehicles, the 2011 Sportage is equipped with a long list of standard safety equipment. Both trims come outfitted with driver and passenger advanced front airbags, front seat-mounted side airbags, side curtain airbags and front active headrests, four-wheel Antilock Brake System (ABS), Electronic Stability Control (ESC) Electronic Brake Distribution (EBD), Tire Pressure Monitoring System (TPMS) and a Brake Assist System (BAS), which recognizes an emergency stop and delivers significant braking power. Hill Start Assist Control (HAC) and Downhill Brake Control (DBC) also come standard on all models, the former assisting in preventing the vehicle from rolling backward when trying to pull away from an uphill gradient, while the latter locks the vehicle at a slow speed down steep grades so the driver can focus their attention on steering.

To assist drivers when the vehicle is in reverse, an available back-up warning sensor helps the driver avoid contact with certain objects in the vehicle’s path by triggering an audible warning when the vehicle approaches an obstruction, while an available rear-view back-up camera enables drivers to view certain items behind the vehicle.

The 2011 Sportage, which utilizes a completely redesigned platform, comes standard with a 2.4-liter DOHC 16-valve four-cylinder engine with Continuously Variable Valve Timing (CVVT), offering more power (176 hp) and better fuel economy (22/31) than the previous 2.7-liter V6 engine.

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Editor’s Note:
Specs, trim levels and standard and optional features are based on the U.S. model and may vary depending on region.





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Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 42,000 employees worldwide and annual revenues of over US$14.6 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.