Hyundai Achieves Top Brand Value Growth in Auto Industry
Hyundai rises four notches to No. 65 in the Best Global Brands 2010 by Interbrand, compared to last year
Hyundai outperforms its peer group in brand value growth
(Seoul, Korea) Hyundai Motor Company, the fastest-growing automotive company by brand, saw its brand value increase by 9.3 percent from a year earlier in the Best Global Brands 2010 by Interbrand, outperforming the industry’s average growth rate.
Hyundai, which has been included in the Best Global Brands for six consecutive years, ranked No. 65 out of 100 brands this year, a steady increase from the No. 84 position in 2005. The growth rate of 9.3 percent this year significantly outperformed the industry’s average growth rate of 2.8 percent.
“A deeper look into the change indicates that Hyundai has been successful in functional attributes such as quality and design, has a strong new vehicle line-up, and received substantial global exposure during the World Cup and Super Bowl. Hyundai’s strategies have paid off,” Interbrand said.
In fact, Hyundai’s brand recognition was largely strengthened in major automotive markets such as China and the U.S., as well as emerging markets, thanks to the company’s diverse market portfolio, high quality products and aggressive marketing activities. In the U.S., the all-new Sonata pushed Hyundai’s sales volumes to a record, while in China, Hyundai doubled its sales in 2009 from the previous year.
Hyundai continues to make large investments in innovative marketing programs to enhance its brand power and will keep introducing new models that reflect its latest design identity, ‘fluidic sculpture.’
Interbrand (www.interbrand.com), the leading brand consultancy and authors of the annual ranking of “The Best Global Brands,” was founded in 1974. Interbrand has offices in over 30 cities in more than 20 countries around the globe and clients from among the most respected businesses.
About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group which was ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai Motor sold approximately 3.1 million vehicles globally in 2009, posting sales of US$41.8 billion (including overseas plants, using the average currency exchange rate of 1,276 won per US dollar). Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Further information about Hyundai Motor and its products are available at www.hyundai.com.