Hyundai has built on the momentum gathered in Europe during 2010 by achieving a best-ever market share figure of 3,2% in August, according to automotive industry body ACEA. The company’s year-to-date market share of 2,6% also represents an increase over the 2,4% recorded in the first eight months of 2009.
For 2010, cumulative sales of Hyundai cars through its European distribution network have reached 241.102 units, a 5,6% increase compared to 2009. Figures for August show a 12,1% decrease for the total European market compared to the same period in 2009, while Hyundai’s sales beat the trend by falling just 0.4% at 23.126 units.
The sales results come at a time when Hyundai is preparing for the 2010 Paris Motor Show, where Hyundai will launch its all-new ix20 – a dynamic MPV which promises to shake up the B-segment with its pioneering styling, economical power trains, and comprehensive warranty package, ‘Five Year Triple Care’. This transparent offer gives buyers five years unlimited warranty, five years roadside assistance and five years of vehicle health checks.
“Our Five Year Triple Care package is a real market leader, and it stands out from the competition thanks to its unlimited mileage offer. Customers are increasingly recognising the benefits of this scheme, and it is playing a part in their purchase decision,” commented Allan Rushforth, Vice President at Hyundai Motor Europe.
During August, Hyundai was the leading Asian brand in several key European markets, including the largest market on the continent, Germany. This result comes after Hyundai brand awareness was boosted by the company’s high-profile sponsorship of the 2010 FIFA World Cup South Africa. Further impetus came in the form of multiple award wins in Europe, including top position in Auto Bild’s prestigious ‘Qualitätsreport 2010’ and the ‘Eurostar’ award from leading industry publication, Automotive News Europe.
Continuing the good news, Hyundai’s entire i-range will have received a refresh in 2010 with launch of the new i10 at Paris Motor Show, helping the vehicles remain hugely popular among European buyers. Following its upgrade in the second quarter of 2010, the i30 increased sales 15% for the month of August, contributing to a 31% increase year-to-date. Additionally, the compact i20 maintained its strong performance, with sales up 28% compared to the first eight months of 2009.
“Compared to the scrappage-fuelled sales results of August 2009, it was expected that the market would fall last month. In light of this, we are very pleased with Hyundai’s increased market share in August. With the launch of our new ix20 and new i10 at Paris, we will be perfectly placed to achieve our objective of 2.75% market share for 2010,” Mr. Rushforth concluded.