HYUNDAI EQUUS AND MUMMBLES MARKETING STAR AT SEMA SHOW
“Elegant Equus” Modified by Mummbles Marketing Marks Equus Debut at SEMA
FOUNTAIN VALLEY, Calif., Oct. 28, 2010 – Hyundai is collaborating with Mummbles Marketing to customize its newest flagship luxury sedan, Equus, for SEMA 2010. The VIP themed “Elegant Equus” from Mummbles Marketing will feature a 450 horsepower, high performance engine and advanced technologies as it aims to be the envy of every high-power executive.
To capture the VIP luxury look, Mummbles Marketing will complement Equus with some of the highest performance products on the market. The “Elegant Equus” will display engine, interior, exterior, brake, wheel and suspension modifications, as well as one-of-a-kind audio and video enhancements. Along with a turbo kit and carbon fiber accessories to enhance Equus’ V8 performance, Mummbles will install an Apple iPad to control certain aspects of the vehicle such as ride height, luxury curtains, stereo and windows.
“The Equus is a well-rounded, luxurious car with pure functionality and high-end performance capabilities and our SEMA car will be built with many of the best tools and products for customizing a high-end luxury sedan,” said Peter Colello, owner, Mummbles Marketing. “Mummbles’ ‘Elegant Equus’ is the ultimate VIP vehicle and will definitely be a must-see car at this year’s SEMA Show.”
Mummbles Marketing is teaming up with Legacy Innovations and S-Max to build and manufacture the turbo kit for the Equus and will also be working with Infinity, Mobile Spec and Pyle for the custom audio and video parts on the vehicle.
Mechanically, Mummbles plans to customize the following:
Legacy Innovations turbo kit
S-Max blow-off valve
S-Max front mount intercooler
S-Max catch can
Legacy Innovations OBD2 downpipe
Legacy Innovations aluminum intercooler tubing
Nitrous Express kit
Magnaflow dual-exhaust system
Modifications to the brakes, wheels, tires and suspension include:
Seats, door panels, dash steering wheel and center consoles
Black suede A, B, and C pillars
Black suede headliner
Junction Produce fusa / gintuna
Junction Produce front door curtains
Junction Produce rear door curtains
Junction Produce rear curtains
Exterior modifications will include:
BASF custom deep burgundy paint
717 Motoring five piece body kit
Rear bumper (with carbon fiber insert)
Carbon fiber hood
Carbon fiber roof overlay
Carbon fiber trunk
Carbon fiber B and C pillars overlay
LightWurkz headlights (tinted)
LightWurkz haillights (tinted)
Tinted mirror signal
Mummbles Marketing will also upgrade the in-car entertainment features on the Equus, including:
Two Apple iPads
Apple wireless keyboard
One 20” Pyle monitor
Pyle DVD player
Four 12” Infinity subwoofers
Four Infinity Kappa Series amplifiers
Infinity Kappa Series 5.25” components
Three Infinity Kappa Series 6.5”
Mobile Spec wiring and accessories
Kinetik 80 amp power supply
Mummbles Marketing is a new and pioneering marketing company, which is located in Harrisburg, Pa. Mummbles Marketing is known for building unique “one-off” vehicles that can be seen around the country.
Mummbles Marketing’s goal is to present new and innovating ideas to the import scene. The close-knit ties we have with the industry provide various marketing opportunities. In each opportunity we strive to build a solid relationship with both the client and manufacturers. This is accomplished by meeting and listening to our clients’ needs and presenting them with ideas of what connecting manufacturers can provide for them. The end result is high-profile showcase vehicles. In addition to designing the demo vehicles, our services will go one step further by assisting our manufacturers in marketing their car and promoting the product.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.