- Kia Smile contest allows Facebook fans to share their memories involving an automobile
- Fans upload their stories, photos and/or videos for their chance to win a trip to the Australian Open 2011
- 2011 marks Kia Motors’ 10th sponsorship year of Australian Open
(SEOUL) December 7, 2010 ? Kia Motors Corporation introduced an online Facebook campaign for their fans to compete for an all expense paid trip to the Australian Open 2011, during the company’s tenth year as the major sponsor of the tennis Grand Slam event. Kia fans are asked to share their stories, photos and videos of their fondest memories involving a car through the Kia Smile application under the Australian Open tab on the company’s fan page, www.facebook.com/kiamotors.
“Kia Motors is proud to introduce this online contest for Kia fans around the world,” says Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation. “By engaging our consumers in sharing their stories online as well as giving them the opportunity to enjoy the Kia brand offline at the Australian Open, we hope to give Kia fans an experience of a lifetime.” The online contest is open to all Kia fans, 18 years of age or older, from around the world ? they must also be allowed to travel to Australia in order to win.
Only ten stories related to automobiles uploaded before December 22, 2010 (23:59:59 GMT +09:00) will be selected by Kia Motors during the campaign and brought to an online vote for Kia Facebook fans.
Online voting will take place between December 30, 2010 and January 14, 2011. The fan whose story receives the most ‘Likes’ will win an all-expense paid trip for two to the Men’s Singles Semi-Final of the Australian Open, January 26-29, 2011.
All stories submitted in the contest must be true and factual, and fans must still be in contact with those mentioned in the scenario. For examples of car stories, Kia has provided a video explaining the contest details through YouTube (www.youtube.com/user/KiaBUZZ), Facebook (www.facebook.com/KiaMotors) and the company’s official blog (www.kia-BUZZ.com). Full contest details can be found on the company’s Facebook fan page.
Related video of the Kia Smile contest in broadcast-standard or streaming-quality (for Web use), print-quality stills and other press material are available at Kia Motors’ Multimedia Library (www.kiamotors.com), powered by Synaptic Digital’s distribution portal (www.thenewsmarket.com/kiamotors). Delivery options include digital FTP transfer and streaming download in a variety of file types including Flash, MPEG-2, QuickTime and Windows Media. Registration and content is free to the media.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 42,000 employees worldwide and annual revenues of over US$14.6 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.