- First Korean-built vehicle to achieve the highest rating under more stringent guidelines by NHTSA
- High level of standard safety features contribute to Optima’s overall performance and high scores in all four categories
(SEOUL) March 3, 2011 - The all-new 2011 Kia Optima midsize sedan has achieved an overall five-star crash safety rating – the highest possible score – after attaining five stars in each of the overall ratings categories in the latest crash tests conducted by the U.S. Department of Transportation’s NHTSA. Already a recipient of a “Top Safety Pick” award by the Insurance Institute for Highway Safety (IIHS), Optima offers consumers exceptional levels of standard safety equipment and technologies.
“The 2011 Optima incorporates some of Kia’s most advanced safety technologies with head-turning style, performance and comfort to provide consumers with high value and peace-of-mind,” said Byung Mo Ahn, group president and CEO of Kia Motors America (KMA) and Kia Motors Manufacturing Georgia (KMMG). “As the first Korean-built vehicle to be awarded a five-star crash safety rating under NHTSA’s new, stricter guidelines, Optima creates a new benchmark in the segment and underscores Kia’s commitment to offering consumers the highest levels of quality and safety in all of our vehicles.”
In all, 24 passenger cars, 20 sport utility vehicles, two vans, and nine 2011 model year pickups were rated under the new system that not only includes tougher crash tests, but, for the first time, provides consumers with a single overall safety score per vehicle. The new testing program also provides consumers with information about new advanced crash avoidance technologies, such as lane departure and forward collision warning systems.
The 2011 Optima comes equipped with a high level of standard safety features, including: six airbags (dual advanced front and front-seat mounted side as well as full-length side curtain), front active headrests, side-impact door beams, height-adjustable front seatbelts with pre-tensioners, three-point seatbelts for all seating positions, Lower Anchors and Tethers for Children (LATCH) and a Tire Pressure Monitoring System (TPMS). Four-wheel antilock brakes (ABS), ESC, a Traction Control System (TCS), a Brake Assist System (BAS) and Hill Assist Control (HAC) also are standard.
Available in three trims, LX, EX and SX, the 2011 Optima offers a wide array of convenience and luxury as well as impressive technology features like an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service, auxiliary and USB audio input jacks and standard Bluetooth® wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones.
Editor’s Note: Specifications, trim levels and standard/optional features are based on the U.S. model and may vary depending on region.
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Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Over 2.1 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 44,000 employees worldwide and annual revenues of over US$20 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.