Hyundai has maintained its record breaking form in 2011, registering a best-ever European market share level of 2,9% in February.
According to figures released today by industry body ACEA, Hyundai’s registrations in Europe last month increased by 12.5% year-on-year to 29.429 units, compared to a market that improved slightly by 1.4% during the same period. These results mean that Hyundai has outperformed the European market trend in new-car registrations for 26 consecutive months.
In the first two months of this year, Hyundai has achieved sales of 57.767 units in Europe, representing an increase of 6.9% compared to the same period 12 months ago, while the overall market has declined by 0.1%.
Two new models launched last year have been key factors in Hyundai’s sales success in 2011. The ix35 C-segment SUV went on sale last March, and has continued the form which saw it take over 100.000 orders before the end of 2010. Sales in 2011 have already reached almost 12.000 units. The ix20 compact MPV, meanwhile, is also selling strongly, and recently received a five-star safety rating from Euro NCAP to further boost its appeal to European buyers.
Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented, “The popularity of our new ix35 and ix20 has helped us stay ahead of the market trend for sales. These are thoughtfully-conceived vehicles that we’ve packaged and designed to suit European tastes – a critical growth factor for us in what is still a difficult economic climate.
“Following the success of these models, we have high hopes for our newest vehicles going on sale in 2011: the all-new i40 in the D-segment and the groundbreaking 1+2-door coupe called Veloster – both of which debuted at this month’s Geneva Motor Show. These new vehicles perfectly embody the spirit of our new brand slogan ‘New Thinking. New Possibilities.’ They will help us to exceed customers’ expectations, providing high quality, fuel efficient vehicles that offer great value and provide the peace of mind guaranteed by our unrivalled, transparent warranty package, Five Year Triple Care.
“The new models will drive us towards new quality standards and organic growth in 2011, helping us to increase our market share to 3% by the end of this year,” Rushforth concluded.