FOUNTAIN VALLEY, Calif., April 6, 2011– Hyundai Motor America today announced that
Steve Shannon has been named Vice President, Marketing. Shannon will be responsible for all marketing activities in the United States. He reports to President and Chief Executive Officer John Krafcik.
“We’re delighted to have Steve Shannon on-board as our Vice President of Marketing,” said John Krafcik, president and CEO, Hyundai Motor America. “Steve has delivered great marketing results throughout his career, from his very earliest days at Saturn working with Hal Riney & Partners, to his more recent luxury foray, kick-starting Cadillac’s recovery. He’s a marketing innovator with strong convictions about serving the customer. At the same time he’s personable, enthusiastic and professional – a perfect fit for us at Hyundai.”
Prior to joining Hyundai Shannon held a number of posts at General Motors in the U.S. and Europe in marketing and other areas.
Shannon graduated from Harvard College with a Bachelor of Arts and received his Masters of Business Administration in Marketing from Columbia University.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.