Hyundai E&C’s Hillstate has been designated as the most prestigious brand in the environmentally friendly housing category for the second year in a row, intensifying its name recognition as Korea’s most representative brand apartment. On July 13, Hyundai E&C has been selected as Korea’s no. 1 prestigious brand in the eco-friendly housing brand category at the “ 2011 THE PROUD” held in the Mary Gold Hall of EL Tower in Yangjae-dong, Seocho-gu, Seoul. The ceremony was attended by Won Dae-yeon, chairperson of the Market Readers Club, Jeon In-su, the foreman of a jury and professor at Hongik University, and representatives of the awarded companies. On behalf of Hyundai E&C, Jeon Jin-su, director of the Division of Building Works, mounted the platform to receive the award. “ THE PROUD” is the annual product evaluation award which was established by KMAC (Korea Management Association Consulting) in 2007 to provide companies with a roadmap for product promotion and to offer purchase criteria to consumers. Hillstate was known to win the hearts of consumers by satisfying the needs of consumers to add prestige to their lifestyles and making the use of cutting-edge Smart Grid system to make ecofriendly homes a reality.