High Wycombe, 14 July 2011 - Hyundai has been hailed as the Car Franchise of the Year at the 2011 Motor Trader awards for the second consecutive year.
This award, made by judges’ nomination, recognises Hyundai’s continued sales success after scrappage and its dealer relationships.
Curtis Hutchinson, editor, Motor Trader said: “Hyundai’s sales growth in 2010 proved that the brand was not a one-trick pony dependent on scrappage sales. This is a franchise on the move delivering desirable new product, sensibly priced and with a five year warranty. No wonder dealers want to represent Hyundai.”
Tony Whitehorn, managing director, Hyundai Motor UK Ltd enthused: “This is a fantastic achievement to have been recognised in this way for the second year running and is testament not only to the product but also to the efforts and investment made by the Hyundai UK staff and all of our dealers.
“Hyundai has a real momentum in the market place at present. The product range has been completely revitalised over the last few years and there are some exciting new products just around the corner”.
This award will join the trophy cabinet alongside the Which? Best Car Manufacturer 2011 award. Which? praised Hyundai “as a company that not only offers outstanding products but that also delivers exceptional value and a great customer experience”.