(SEOUL) August 19, 2011 -- Powerful, dynamic and forward-looking, Kia’s new concept car signals the company’s distinctive new design direction. This rear-wheel drive four-door sports sedan marries sleek and muscular proportions with a sophisticated and elegant four-seater cockpit.
“No matter from which perspective you look at it – this concept car is roaring with energy and ready for take-off,” says Peter Schreyer, Kia Motors Chief Design Officer, proudly.
“I believe the car is a strong statement from Kia: we are ready to fast forward to an all new chapter.”
Visitors to the Kia stand in hall 3.1, booth A21 will also see the world premiere of the all-new three-door Rio and a refresh of the Kia Soul.
Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Over 2.1 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has over 44,000 employees worldwide and annual revenues of over US$20 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.