HYUNDAI LAUNCHES REDESIGNED HYUNDAINEWS.COM MEDIA WEBSITE
Integrates Tweets from Hyundai Motor America CEO John Krafcik
Debuts New Hyundai Like Sunday Blog
COSTA MESA, Calif., Sept. 6, 2011 – Making it easier for media to access information about Hyundai and its vehicles, an all-new redesigned www.hyundainews.com website goes live today. Hyundainews.com is the official site for media releases, photos, videos, public relations contact information and more. The new site now features social media tools, a news alert subscription service, multiple image downloading, live @Hyundai.com Twitter feed and the new Hyundai Like Sunday blog. The new site is for time-pressed writers, editors and producers covering the auto industry.
“The new design was extensively researched with direct feedback from auto journalists and crafted for speed and ease of use,” said Jim Trainor, senior group manager, product public relations. “The wide range of new resources and online research tools streamline access to our rich vehicle and news content making each visit more informative than ever.”
HIGHLIGHTS FOR HYUNDAINEWS.COM
New homepage designed to give media a quick look into Hyundai Motor America’s top stories and latest news
Bilingual site content (English and Spanish)
Search engine with text auto-complete
Comprehensive vehicle information including a multiple trim comparison feature
Complete photo and video galleries with multiple download qualities
Dedicated auto show, motorsports, facilities and executive sections
News alert subscription service
Multiple photo downloading
Complete public relations contact listings
“Send to a friend” email functionality
Top search tag cloud to see what others are looking for
Integrated “Hyundai Like Sunday” blog content
Follow Hyundai Motor America tweets from public relations aces Chris Hosford, Jim Trainor and CEO John Krafcik via Twitter feed
“Add This” social media sharing tool
No password necessary
DEEPER CONTENT AND MORE ACCESSIBLE
In addition to RSS feeds and a search engine with text auto-complete the site houses a database of 3,300 images, 1,200 historical releases, facility information, vehicle pricing, launch presentations and specifications.
By clicking the link below journalists can pick preferences and subscribe to the free service that sends email notifications of press releases that are of interest the moment they are published.
HYUNDAI LIKE SUNDAY BLOG
The new website will be our social networking hub and include the frequently updated Hyundai Like Sunday blog written by Hyundai designers, executives and engineers, a live Twitter feed and links to Hyundai’s Facebook page and YouTube channel.
DMT DESIGN TEAM
“The explosion in the use of social media tools by consumers and the spiraling adoption of all kinds of digital platforms by conventional media has made the media website even more important for auto manufacturers that need to offer round-the-clock access to information,” explains DMT president Glen Demetrioff. “Media working against pressing deadlines increasingly need to access product information, photography, video, specifications and corporate background from a single source. Hyundai has recognized how a state-of-the-art media information site can be a real advantage in that environment.”
DMT Development Systems Group Inc.
DMT Development Systems Group Inc. serves global auto manufacturers and their dealers with specialized systems that share information among companies, dealers and customers while improving lead management, customer relations management and their related business processes. A pioneer in creating what the industry has come to call “PR sites” for automakers, DMT has created facilities for companies in the U.S., Canada and Europe. A privately held company, DMT has its head office in Winnipeg, Manitoba, Canada, and is opening a branch office in Paris.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.