New 2012 Vehicle Model Plays to Music Lovers with Pandora
OAKLAND, Calif. Sept. 29, 2011 – Pandora (NYSE: P), the leading personalized radio service, announced today that its automotive partner Hyundai began to deliver the all-new Pandora-enabled 2012 Veloster to dealers nationwide this month. The Veloster is a new model that is targeted towards drivers who seek to bring the “digital age” to the driving experience.
Pandora is offered as a free, standard feature in every new Veloster. This Hyundai integration with Pandora makes it possible for drivers to enjoy their personalized Pandora stations behind the wheel. At launch, the Veloster is compatible with the iPhone and connects to the dashboard using Bluetooth technology.
Pandora executive vice president of business and corporate development Jessica Steel said, "The car is an extremely popular venue for radio listening and we are thrilled that people can now listen to Pandora personalized radio right in the dash of their new Hyundai Veloster."
“Veloster is a fun-to-drive, three-door coupe that exemplifies Hyundai’s commitment to offering drivers the latest and greatest in-vehicle connectivity and technology,” said Scott Margason, director Product Planning, Hyundai Motor America. “Having Pandora internet radio easily accessible in the Veloster enhances the drive experience, allowing Veloster customers to listen to their favorite music everywhere they go.”
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com
Mollie Starr, Pandora Communications and Public Relations
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.