New Delhi, September 30, 2011: Hyundai Motor India Ltd (HMIL), the country’s largest exporter and the second largest passenger car manufacturer today announced the commencement of bookings of its soon to be launched new compact car – EON. The bookings will open from October 1, 2011.
‘EON’ – means eternity. The car will be manufactured in India at Hyundai Motor India’s manufacturing facility located at Sriperumbudur near Chennai.
The EON will bear Hyundai’s latest design philosophy of ‘Fluidic Sculpture’. EON has design elements and features that have been specifically developed for Indian conditions. The car is targeted at first time buyers who want to buy a spacious and stylish car that is high on fuel economy.
Hyundai Motor Company (HMC), South Korea puts great emphasis on R&D and is committed to high-technology products. HMC’s R&D worked closely with the Indian R&D unit in Hyderabad to develop the EON in order to meet the needs of customers in India.
Mr. H W Park, MD and CEO, HMIL said, “Hyundai is committed to offer products with advanced technology to the Indian market. All our products confirm to global quality standards. We are confident that the EON will set a new benchmark in the Indian market with regard to styling, performance, safety and convenience. The car will provide the best-in-class design, quality and technology to our customers.”
“Hyundai understands the needs of the Indian customer, successful products as the Santro, i10, i20 and the new Fluidic Verna are perfect examples”, he further added.
The car has been designed at Hyundai’s Namyang R&D centre located in the Gyeonggi Province in South Korea. HMIL’s advanced R&D facility in Hyderabad worked in coordination with Namyang R&D to develop the EON. There was a regular exchange of experts between the two centers. The Namyang R&D center is equipped with world class facilities in terms of design, power train, wind tunnel, crash and other driving test facilities. The aim was to develop an entry level car that is spacious and stylish, something that has never been offered in this segment before.
HMC, HMIL and the R&D centre at Hyderabad worked closely to understand the specific needs of small car buyers in India. At the concept stage, designers from both R&D centers met with Indian auto experts to incorporate Indian design elements into the EON. Many concept clinics were conducted to understand the design and product needs of small car buyers in India.
The customers can book EON through sending SMS HYUNDAI <space> EON to 53456 or visit the nearest Hyundai dealership or log on to www.eonindiaon.com for registrations. Users can follow EON on social media platform as well.