MOBIS Opens “Asia Component Roadshow” with Partner Companies
- Exhibition of domestic car components, with visits from Subaru, Mitsubishi and China’s Geely Motors. - 20 partner companies participated, showing the world the excellence of Korean-made car components, and with the announcement of business partnerships made. - Support for the increased export-based demand of car component partners’ products and also for the improvement of MOBIS’ own global competitiveness, strengthening its symbiosis with middle and small-sized partner businesses
Together with 20 excellent domestic Korean car component manufacturers, MOBIS has launched its “Asia Component Roadshow,” embracing the Japanese and Chinese markets. Starting with a visit from Subaru on October 28, from Mazda on November 2, and a visit from the Chinese car manufacturer Geely Motors on November 24-25, MOBIS announced on October 28 that it was providing the technological exhibition to showcase the latest and best of Korean car component products, including electrical systems, lamps, brakes, safety systems and green-car solutions. The Japanese market, which is usually closed to outsiders, has moved, following the failure to supply components as a result the earthquake, to seek diversification in its supply-lines. Consequently, MOBIS has been strengthening its attack on related markets, with this roadshow being part of that response. MOBIS is likewise looking for the roadshow itself to raise awareness of the superior quality of Korean car components in the Chinese market, in which there are forecast to be around 400 million middle-class people by 2020. Mobis has thus put on the roadshow as a move to help it increase its share of the Asian market.
In a similar vein, MOBIS has been accompanying its partner businesses overseas at foreign-based component roadshows, the reason being that it sees it as a chance to foster increased expand export demand through enhancements to its small and medium sized businesses competiveness overseas. Moreover, such moves can be seen as ways to achieve increased levels of shared growth.
From 2002 MOBIS, in support of the expansion of the export demand of its partner manufacturers of car component parts, has been running “Exports Components Roadshows” in the US, Europe, and Japan. As a result of its participation in roadshows such as the Eastern Piston, partner manufacturers of car components have been winning orders with established car manufacturers, starting with Chrysler, which is a clear vindication and result of the effectiveness of its strategy.
Through the “Asia Components Roadshows,” MOBIS and its partners can showcase some 110 items including electrical systems, green car solutions, break equipment, and safety systems. In particular, its Advanced Vehicle Monitoring (AVS) system, Intelligent Battery Sensor (IBS), Lane Danger Warning System (LDWS) and other cutting edge components, showing the best of Mobis’ technological strength to the likes of Subaru, Mazda, and Geely Motors.
At the “Asia Component Roadshow” some twenty partner businesses took part, including “Myeonghwa-Geongeop,” “Euro Corporation,” and “Seo-Han Industry,” allowing all who took part to unveil the latest engines, gear-change systems, and steering systems, with all products embodying at a global level the competitiveness of Hyundai Kia Motors’ technological safety and quality.
MOBIS has managed through its “Asia Component Roadshow” to introduce people to the strengths and features of its green-car components, such as that of electric motors and inverters, as well as unveiling its components focused within the fields of break-systems, mechatronics, and multimedia systems. Existing customers such as Subaru and Geely have been able to look at the products, while also new potential customers, such as Mazda have visited too. While taking pains to win additional orders from new customers, Mobis also announced plans not to spare any effort in the provision of help and support for its partner companies to enter overseas’ markets.
Vice-president of MOBIS’ Foreign Business HQ Jun-Hyeong Lee said, “this event promotes the exports of our partner companies here in Korea and with our purpose of our active support of them, we expect to win as much business as possible for them from this...In the future, too, we at MOBIS will continue our role as a leading company in the car components industry by making a wide range of programs for the combined entry of Mobis along with its partner businesses into overseas markets.
This past June MOBIS also oversaw an exhibition event for components, this time for Fiat, and, in this way, has further helped its partner suppliers within Korea enter the European car component market. As the correct components have to be fitted and present right through from the start of a new car’s development phase, orders for parts are not a once-and-for-ever type of thing, and so Mobis, through the efforts its taking in continually running business events such as the components