MOBIS, Takata to Jointly Develop Automobile Safety Components
Hyundai MOBIS 2011/12/06프린트
Hyundai MOBIS 2011/12/06프린트
- MOBIS signed an MOU with Takata, a leading global manufacturer of automotive safety systems, to jointly develop automobile safety components
- The seatbelt safety system will be installed initially in the vehicles of Hyundai Motors and Kia Motors and expand supply to overseas finished car companies
- Through an effective combination between software (MOBIS) and hardware (Takata), MOBIS joins the global strategic alliance
- Manufacturing of value-added auto parts including the module with integrated functions to be accelerated
MOBIS (www.mobis.co.kr) has announced that it signed a cooperation agreement with Japan's largest supplier of automotive safety devices, Takata, at Renaissance Seoul Hotel, Seoul, on November 24. MOBIS' President Jun Ho-seok and Takata President Shigehisa Takada, as well as other officials, attended the meeting. Under the collaboration, the two companies will jointly develop automobile safety system components that will be installed initially in the vehicles of Hyundai and Kia motors, and later supplied to other finished car manufacturers, the company said in a statement.
Takata is a specialized supplier of automotive safety systems such as seat belts and airbags, with the company operating 46 manufacturing locations in 17 countries. The Tokyo-based company is a leading global manufacturer of automotive safety systems, and controls over 50 percent of the Japanese market share and provides seat belts and airbags for numerous finished car manufacturers including BMW, Mercedes-Benz, Volkswagen, General Motors and Ford.
The “active seatbelt (ASB)” system, which will be jointly developed by the two companies, provides a next-generation seatbelt. Compared to conventional products whose main functions are to minimize injury to passengers after accidents occur, the ASB system is intended to actively respond to developments outside the car via safety systems such as the Smart Cruise Control (SCC) system and Lane Departure Warning System (LDWS) and send an electronic signal warning drivers of potential incidents.
The active seat belt (ASB) systems can result in less injury to passengers than conventional products by actively responding to developments outside the car.Although ASB systems are currently installed in some high-end luxury vehicles including BMW, Mercedes-Benz, Infiniti, Equus and Genesis (F/L model), they are expected to become standard equipment in future automobiles.
MOBIS aims to complete the development of the product by the end of next year, and will first install it in the Hyundai Motor Company and Kia Motors Corp. models. The company is also actively developing the overseas market in order to enter into supply contracts with other car manufacturers.
Under the agreement, MOBIS will design and produce the electronic control units, with the compact motors and related gear arrangements being made by its Japanese partner. It is said that the new seatbelt system is also commercially attractive because it uses 40% fewer parts. Fewer parts mean a reduction in vehicle weight and less risk of mechanical breakdowns.
The strategic partnership between MOBIS and Takata is considered to be an efficient combination between software (MOBIS) and hardware (Takata). Leading automotive parts manufacturers worldwide are striving to secure technical prowess for the Advanced Safety Vehicle (ASV) program, in line with the technological trends of automotive electronic control units. Considering the reality that it is not easy to simultaneously develop core technologies, however, companies are pursuing their business management through strategic alliances or mergers and acquisitions (M&amp;A).
A MOBIS official explained the background of the agreement, saying, “Bosch, the global leader in the field of automotive electrical systems, is strengthening its partnership with Autoliv Inc. to enhance its safety system field, and Autoliv has expanded its market share by taking over Delphi’s seatbelt and airbag business in 2010.” He added, “Only a small number of companies, including MOBIS and TRW, have the production scale and system design capacity for both chassis electronic technology and safety systems.”
Since the introduction of modulation techniques in 1999, MOBIS has endeavored to develop “integrated function modules” that allow core parts of a chassis system and a safety system including airbags and ECUs to mutually control their functions and deliver optimal performance. The market experts believe that the combination of this field that requires technology equivalent to manufacturing finished vehicles with Takata’s sophisticated safety systems will ensure a relatively advantageous position in the market.
MOBIS’ President Jun Ho-seok said that “It is necessary to have a flexible and active mindset to join forces with anyone for the development of future automotive technology, as seen in the joint development for automotive semiconductors between the Hyundai Kia Automotive Group and Intel. We will spare no efforts to realize technological independence through this agreement and develop new concept “integrated function modules” that go beyond current customer needs and expectations.”