MOBIS held a technology exhibition in Detroit, the hub of the American auto industry
Hyundai MOBIS 2012/02/24프린트
- High value products such as the smart brake system, smart lamps, eco-friendly multimedia and mecha products were exhibited
- Fifteen Korean suppliers joined the exhibition; Support for their international business has generated over USD800 million export since 2002
- The part exports is favorable to North American auto makers duet to therir global outsourcing
MOBIS has conducted promotional activities in the North American automotive market along with its Korean parts suppliers, heralding its aggressive move to win supply contracts from overseas automakers in 2012. MOBIS plans to implement sales strategies differentiated by region, such as North America, Europe, China, India and Japan, while actively seeking to attract orders to expand its overseas business.
MOBIS (www.mobis.co.kr) announced on February 20th it held a technology exhibition to display and introduce a total of 195 products and technologies, including its own and suppliers’ electronic parts and more at Chrysler Technology Center (CTC) located at the headquarters of Chrysler in Detroit, Michigan, one of America’s Big Three automakers.
Around 300 executives and employees of Chrysler in charge of purchasing and research including a vice-president level officer looked around the exhibition for eight hours. They carefully examined products relevant to their business and were especially interested in finding out about applicable technologies.
Chrysler Senior Vice President Dan C. Knott, who’s in charge of purchasing and supplier quality, said of the exhibition that “it is a wonderful opportunity to confirm the excellence of Korean automotive parts and MOBIS technologies that are on a par with advanced global auto parts makers,” and added “we will seriously consider expanding business transactions with Korean automotive parts manufacturers to make competitive products.”
- High value core parts were the main focus of the display, while demonstration cars and real-car tests won many plaudits
MOBIS selected 53 kinds of high value core parts for this exhibition, such as the smart brake system, smart headlights, eco-friendly motors and battery packs, multi-functioning smart AVNs and audios with voice recognition features, and also mecha products, including the Lane Keep Assist System (LKAS) and the Smart Parking Assist System (SPAS).
Demonstration cars were arranged to allow visitors to experience LKAS firsthand and the smart monitoring system which was to check surrounding conditions in real time and to test the smart brake system. These features made the exhibition seem like a motor show, receiving a keen response from Chrysler officials and shedding light on MOBIS’ world-class technologies.
- Fifteen Korean parts suppliers were involved in the exhibition, as part of MOBIS’ support for them to venture into the export market
MOBIS set up the same-size exhibition hall for Korean auto parts suppliers to present their outstanding products right next to its own. Thanks to this full support by the company, sales and research officials of Korean suppliers could introduce their automotive parts and technologies directly to Chrysler executives.
Senior vice president Yeong-seok Yu in charge of sales of MYUNGHWA Ind. Co., Ltd., one of the suppliers participated in the exhibition, said “it is difficult to have meetings with overseas automotive makers on our own, even though we are confident of our product competitiveness,” and added “we expect that we can open the gateway to exports in the wake of this exhibition which is based on the brand and reliability built by MOBIS in the global market.”
Fifteen suppliers took part in the exhibition and demonstrated 142 products: Kwangjin, Namyang Industry, MYUNGHWA Ind, Seohan Group, CENTRAL CORPORATION, MCNEX, YURA CORPORATION, Yu-shin Precision Industrial, Daeheung RnT, INZI CONTROLS, SAMKEE AUTOMOTIVE, SnT, Daewoo Pyung Hwa Industrial, Hyundai Dymos, and HYUNDAI-METIA.
Vice President Joon-hyung Lee of the Overseas Business Department of MOBIS said “considering that a vehicle is consisted of about 20,000 parts, we believe that technology and quality can be substantially competitive only when Korean suppliers grow further by expanding exports and strengthening their global competitiveness.” This is exactly why MOBIS worked with Korean suppliers in holding the exhibition.
MOBIS has assisted its parts suppliers to be involved in overseas business meetings to sign supply contracts in the U.S., Europe, Japan and other countries since 2002, part of its efforts to develop the Korean automotive industry as a whole. These activities have generated over USD800 million exports of parts suppliers.
- The prospect for winning supply contracts is bright, as foreign automotive makers plan to expand global outsourcing
America’s Big Three automakers, which have been through a sales slump over the past few years, are about to experience a revival and soar back in to the North American market. Under the circumstances, it seems that the level of overseas outsourcing to competitive auto parts companies with the right mix of high technology and quality will inevitably increase as part of the measures taken by the American automotive companies to reinforce their global competitiveness.
Therefore, it is expected that exports by MOBIS and other Korean auto parts makers will flourish. MOBIS, in particular, is no longer a new comer, but already a major player in the global market, which makes the outlook for core parts export all the more promising.
MOBIS has received orders for electric and electronic sub-assemblies and core parts from Daimler, Volkswagen, BMW, and other major European auto manufacturers for the past few years. Recently, the company has initiated projects related to large-scale contracts to supply electric and electronic sub-assemblies and LED lamps to GM and Chrysler in the North American market.