- With genuine parts accumulated and its navigation technology, MOBIS launched the high-quality commercial embedded navigation ‘BI-8300GT’. - A display similar to that used in smart-phones has been applied to secure visibility and convenience. Plus, customers will be provided with permanent 3D upgrade at no extra cost. - ‘BI-8300GT’ shows left/right turns using arrows and roads, not maps, and provides information on 140 types of road traffic condition.
Mr. K, a car salesperson, used to use a mount-type navigation attached to his windshield, but he now uses a navigation application on his smart-phone. Though the mount-type navigation has many advantages, it sometimes obstructs driver’s field of vision while driving and can easily become detached from its holder, posing a risk to driver safety. However, smart-phone navigation is not the best navigation to use in the car due to its small display and data communication costs.
As the numbers increase of users, like Mr. K, reporting inconveniences with their mount-type or smart-phone navigations, the embedded navigation has recently become a popular alternative. Due to the emergence of smart-phones and also due to market saturation, the sales of mount-type navigation reduced from 2,000,000 in 2009 to 1,500,000 in 2011, and are expected to decrease to 1,300,000 this year.
However, sales of embedded navigation have shown a significant increase and the sales of genuine AVN (Audio, Video and Navigation), which is installed before the car is out of the factory, shot up from 200,000 in 2009 to 400,000 in 2011, while the sales of products which need to be embedded in cars after having been built in the factory also rapidly increased, from 100,000 in 2010 to above 200,000 in 2011.
MOBIS, which has supplied the AVN best suited for vehicles, now accounts for almost 80% of the genuine market, and has recently launched its 8-inch embedded navigation, PONTUS BI-8300GT, based on its genuine-parts technologies.
PONTUS BI-8300GT provides a user-interface similar to that of smart-phones for the first time in the Korean market. PONTUS analyzed people’s behavioral patterns when using navigation and, based on its research findings, developed its own user interface which provides visibility and convenience on par with those of a smart-phone.
Of particular note is that it offers a ‘turn-by-turn’ function (a function which displays left/right turns using arrows and roads, without the need for maps) and provides information on 140 types of road traffic condition. This benefits the user, who does not have to go through all kinds of navigation functions while using audio or DMB on the start-up screen, saving time from going on to the map screen. Plus, the user can customize the start-up screen and this navigation provides different images for each season, as well as a brief overview about vehicle management.
PONTUS BI-8300GT has a full-HD display with 800*400 screen resolution and provides smooth multitasking so you can use the navigation while watching DMB or other video with its high-performance 1GHz CPU. It also features KBS-TPEG on a 3D map and, consequently, provides the optimal route, based on real-time traffic reports. Plus, the user will be provided with free map upgrades for life.
“That MOBIS achieved second place in the 2011 J.D. Power Survey on U.S. customer satisfaction regarding genuine navigation systems, is testament to the outstanding levels of customer satisfaction we have been enjoying” said General Manager of Multi-Media Division, Director Seo Sanghak of MOBIS. He added “We at MOBIS will continue to do our utmost to guarantee customer satisfaction based on our genuine navigation technology in the commercial navigation market”.
This product is available nationwide in PONTUS-PLAZA with a price-tag of 719,000 won (VAT included, labor cost excluded). For further information, call MOBIS call center at 82-1588-7278.