MOBIS has its sights firmly set on the automotive parts market in Japan
Hyundai MOBIS 2012/06/11프린트
Hyundai MOBIS 2012/06/11프린트
- Held a technology exposition at the head office of Suzuki in Japan and showcased about 60 main parts, including advanced brake systems, and many eco-friendly top-selling products
- A knock on the door of the Japanese automotive market, which itself is looking at ways to diversify the parts supply network based on improved product competitiveness and elevated status in the world
MOBIS is making inroads into the Japanese automotive parts market, one of the leading global automotive markets.
MOBIS announced that the company has held an technology exposition at the Japanese head office of Suzuki, a complete vehicle company based in Japan (located in Hamamatsu, Shizuoka), at which it introduced a great diversity of advanced main parts.
At this exposition, the company presented about 60 products, including LED Full AFLS, which recently became a market sensation after being applied to the K9; it also showcased the AVM (Around View Monitoring), advanced brake, eco-friendly parts, lamp, safety products, audio, navigation and top-selling products designed for drivers’ convenience.
About 200 members including the head of purchase division of Suzuki came to this exposition and were given an explanation of the relevant technology on display. MOBIS noted that Suzuki targets the global market mainly with compact cars and, accordingly, focused on showcasing products designed for light-weight and compact cars, thereby drumming up Suzuki purchase staff's interest.
“I am very impressed by MOBIS’s advancement in technology", said Mochizuki, the head of global purchase division of Suzuki. “We will examine thoroughly the expansion of exchange with MOBIS”, he added.
Meanwhile, last May, Suzuki visited MOBIS’s module plant and audio assembly plant in Chennai, India, and showed a great interest in MOBIS's unique rapid module supply process.
Recently, Suzuki and other Japanese complete vehicle companies have been on the search for new parts suppliers in Asia and have been looking at ways to diversify their parts supply networks. This is due to the continuous rise in the value of the Yen and the risk of natural disasters, such as the great Japanese earthquake last year. Another reason is that Asian parts suppliers' global competitiveness has been significantly increased to now be second to none in the world market.
Likewise, the Japanese automotive companies’ approach for the diversification of supply network will give a massive opportunity to Korean parts suppliers. This is because the Korean parts suppliers take priority over other suppliers in the Asian region, as the Korean parts suppliers’ quality competitiveness is higher than any other parts suppliers from other Asia countries and they also have high price competitiveness. Accordingly, KOTRA (Korea Trade Investment Promotion Agency) is providing its full support to those Korean parts suppliers that target Japanese complete vehicle companies.
Indeed, experts expect MOBIS to lead the drive towards parts supply to the Japanese market, as it is the leading company in the domestic Korean industry, with world-class competitiveness and a high status in the world market, as well as actively holding technology expositions.
In fact, MOBIS has been holding technology expositions as a way to introduce various advanced parts and technology each year, while, in recent years, the company has continued to obtain orders for main parts from the world’s leading complete vehicle companies in North America, Europe and Japan.
Before this exposition, held in Japan, MOBIS held a technology exposition for Chrysler in Detroit last February, where it was widely praised. The company also plans to hold a technology exposition in Europe at the end of this year.
“As MOBIS has continued to develop both external and internal capabilities so far, the company will satisfy the strict standards of the Japanese companies with no difficulty", said Lee Junhyeong, the vice-president of the global sales division of MOBIS. “With this exposition as its momentum, MOBIS is set on establishing itself within the automobile market in Japan and thereby showcasing MOBIS’s competitiveness to the world”, he added with confidence.