More than 1.6 million fans enjoy the beautiful game with Hyundai
450.000 fans watch Germany’s final group match in Berlin
Fan Park activities allow greater participation with prizes to be won
Offenbach, 21 June 2012
As the group stages of the UEFA EURO 2012 tournament closed, more than 1.6 million fans across Europe had already enjoyed the unique atmosphere of the Fan Parks hosted by UEFA EUROTOP partner, Hyundai.
The popularity of the Hyundai Fan Parks has exceeded the all expectations. During the final Group B match between Germany and Denmark, 450.000 fans gathered at the Fan Park in Berlin to cheer on the national team – equating to more than 10 per cent of the city’s population. Team Hyundai player, Lukas Podolski, gave supporters something to celebrate, opening the scoring and helping secure a quarter-final place for Germany.
In Spain, the excitement of the Fan Park in Madrid has been captured by national broadcaster, Tele5, which has run a series of live links from the event. These broadcasts have shared the atmosphere and passion with millions more viewers – all of whom witnessed Team Hyundai star Iker Casillas recording two clean sheets for the current European champions.
Mark Hall, Marketing Director at Hyundai Motor Europe, said, “The Hyundai Fan Parks have been even more successful than we imagined. The atmosphere is truly unique, offering the best way of watching matches in public with friends and family. We’re thrilled to be bringing together millions of fans to enjoy the dynamism, passion and excitement of this tournament.”
The Fan Parks, which have been hugely popular during previous UEFA and FIFA tournaments, opened their doors on 8 June, and are located in seven major European cities.
Impressive LED screens, measuring up to 60 meters square, are installed at the Fan Parks, giving the assembled crowds the best possible view of the games. Keeping supporters entertained are many other Hyundai activities, including football skills tests, the Digital Goodwill Ball, and 3D graffiti – with competition prizes including tickets to tournament matches.