“All Hyundai E&C’s executives and staff dreamed to reclaim the first-rank position in local construction industry in 2007 when our company celebrated 60th anniversary of the founding. As we have achieved that dream now, whether we fall back again as a follower or to grow as a leading global company is all depends on our attitude of mind and willingness to carry out our plans.” Soo-hyun Jung, the CEO and President of Hyundai E&C, strongly urged executives and staff to continuously put their efforts on carrying out business objectives and achieving future growth tackling the challenging market environment caused by Euro Zone crisis and prolonged recession of local real economy. On 3rd, Hyundai E&C held July Morning Assembly in the second basement auditorium attended by 600 employees. CEO and president Soohyun Jung rechecked current status before entering the second half and reestablished future directions in the presentation he gave during the assembly. CEO and president Soo-hyun Jung, after analyzing 2012 first half performance, encouraged employees by saying that securing differentiated company competitiveness and reinforcing employee capabilities are essential to capturing dominant position in current highly competitive market. Mr. Jung, in addition to highlighting the business objectives, emphasized on macroscopic perspective and gave specific action plans to become a 100-year Company. He referred to the management objective ‘To become the global construction leader on the basis engineering technologies’ he mentioned in his New Year’s address. He asked to for ▲Expansion of the core technological capability ▲Human resource development ▲Reinforcement of competitiveness ▲Product diversification to secure future growth potentials and requested ▲Building global organizational structure ▲Diversification of overseas markets ▲Expansion of Value Chain ▲Reinforcement of soft competitiveness to consolidate global business capabilities. He also stressed on ▲Efficiency oriented internal stability ▲ Development of risk management system ▲Securing cash cow to establish crisis management system. Moreover, he quoted an idiom originated in ancient China meaning ‘People who have will can achieve what then want’ while he emphasized on the sense of ownership and the will to act.