- ‘Special mention’ for cee’d’s exceptional design quality - Latest achievement for award-winning second-generation cee’d range
(SEOUL) October 30, 2012 – The second-generation Kia cee’d has once again been recognised for its exceptional design, achieving a ‘Special Mention’ at the prestigious German Design Award 2013.
The cee’d received the accolade for its exceptional design quality in the ‘Transportation and Public Space’ category of the German Design Award, which considered the aesthetics and functionality of all types of vehicle. The award was judged by a jury of 30 leading experts in design, science and business, who reviewed over 1,500 entries across 10 categories.
“We are proud to receive this award for the cee’d in a competition as prestigious as the German Design Award,” said Kia’s Chief Design Officer, Peter Schreyer. “This prize is further proof of the fact that our European design team, headed by Gregory Guillaume, has successfully mastered the difficult challenge of taking a model that was as groundbreaking for our brand as the original cee’d and further improving it.
“The new cee’d displays more emotion and character than its predecessor and it is a car with proportions that give it a very dynamic appeal. It is a striking appearance, and its maturity and its premium allure are immediately persuasive – and obviously this is true even among experts. Naturally, we are very pleased.”
The official presentation of the German Design Awards will take place at Ambiente, the world’s largest consumer goods exhibition, on 15 February 2013 in Frankfurt.
The new cee’d, Kia’s best-selling model in Europe, has already been recognised for its design at the Automotive Brand Contest in June 2012. In this competition it won an award for exterior design and received a ‘Special Mention’ for its interior.
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Kia Motors Corporation (www.kiamotors.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.5 million Kia vehicles a year are produced in 15 manufacturing and assembly operations in ten countries which are then sold and serviced through a network of distributors and dealers covering 149 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$39 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.