Hyundai Veloster named Best Hatchback at prestigious Middle East Motor Awards
Sporty hatchback comes with a new design concept and is enjoying huge popularity across the region
Hyundai has won the Best Hatchback award for its uniquely designed Veloster at the 2012 Middle East Motor Awards (MEMA), one of the most prestigious automotive award ceremonies in the Middle East.
This year’s Middle East Motor Awards were held in Sharjah, UAE on Wednesday (28th November). The selection process was overseen by 17 highly respected automotive journalists and experts from across the region, including UAE, Qatar, Bahrain, Jordan, Egypt, Oman, Kuwait, Saudi Arabia and Lebanon.
The Veloster beat fierce competition from the Toyota Yaris and Ford Focus to take the title. The Veloster’s unique design follows Hyundai’s new ‘fluidic sculpture’ and goes a step further with one door on the driver’s side, and two on the passenger’s side, helping aerodynamics and safety, it stands apart from any other car on the market.
Tom Lee, Head of Hyundai Middle East’s Regional Headquarters, commented: “With the Veloster we wanted to create something new, a car that boasts its own personality and creates individuality, redefining its segment with its 2+1 doors and more technology than expected in a hatchback. The award is testament that we have been successful with the Veloster, which is already proving a big hit across the Middle East, especially with young buyers.”
Hyundai has entered a new market segment with the Veloster, which brings together the functionality of a hatchback and the sporty feel of a coupe. It has already been acclaimed as being one of the ‘Top 10 coolest cars’ by Kelly Bluebook in the USA.
Featuring a wealth of standard kit that includes an engine stop/start button, cruise control, fully automatic air conditioning and an advanced multimedia system with a seven inch colour touch-screen display and MP3 compatibility/iPod connectivity, the Veloster is ideal for cool urban living. In the Middle East the Veloster is available in a variety of fun and vibrant colours and is powered by a 1.6-litre MPI petrol engine, delivering 130 PS @ 6300rpm and torque of 157 Nm (116 lb.ft) @ 4850rpm, powering it to a top speed of 200kph. To maximize fuel economy, reduce emissions and enhance refinement, every Veloster is fitted with a six-speed automatic transmission.
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor -- which has seven manufacturing bases outside of South Korea including the U.S., China, India, Russia, Turkey, the Czech Republic and Brazil -- sold 4.06 million vehicles globally in 2011. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at www.hyundai.com.
About Hyundai Middle East
Hyundai Motor’s Middle East headquarters are located in Dubai, United Arab Emirates, and are run by Managing Director for the Middle East, Tom Lee. Hyundai’s retail network in the GCC and Levant consists of: Bahrain, Kuwait, Qatar, KSA: Dammam, Jeddah and Riyadh; UAE, Jordan, Lebanon, and Syria.
Hyundai announced that it recorded its best ever sales across the whole Middle East region in 2011, selling over 283,953 vehicles, an increase of 40%. Across the GCC and Levant, Hyundai’s record-breaking 2011 sales were led by its luxury models - the Genesis and Centennial - which saw sales increase by 90%, as well as the Elantra and second biggest seller and ever-popular Accent. The SUV line-up (Tucson, Santa Fe and Veracruz), also performed well, with sales up 4%.