Kia Motors announced that it is extending its sponsorship of the Australian Open until 2018.
Kia Motors became the Major Sponsor of the Australian Open in 2002 after sponsoring the event for more than a decade.
In addition, Kia Motors supplied 101 official vehicles including the K5, New Sorento R and Carnival, for transporting officials, players and visitors.
Kia Motors will also launch a host of marketing programs such as the installation of billboards and Kia Motors experience kiosks.
‘Kia Lucky Drive to Australia’ program will also be launched which will provide an all expense-paid trip to the Australian Open and Melbourne tour for 53 Kia Motors customers from 26 different countries.