HyundaiㆍKia committed to support the 2014 Asian Games by signing an MOU on February 14, 2013 with the Incheon city government.
The members of the organizational committee, Mayor Young-Gil Song, Hyundai Motor President Choong-Ho Kim, and Kia Motors President Sam-Woong Lee, participated in the MOU signing ceremony.
HyundaiㆍKia have committed to be ‘Prestige Partners’ which means it would be the largest sponsors for the game in terms of the support they provide. For example, HyundaiㆍKia will provide more than 2,000 vehicles for transport of athletes and staff.
The sponsorship agreement allows HyundaiㆍKia to improve its brand image by using the Asian Games logo in their advertisements.