Hyundai Motor Company, the fastest-growing automaker by brand, hosted its annual ‘Global Marketing Camp’ to familiarize university students with the Hyundai brand and exchange fresh ideas from future marketing specialists. A total of 81 students from Korea (34), China (17) and India (30), attended the camp, which was held from Feb. 25 to 28 in Seoul, Korea. The camp is part of Hyundai Motor’s efforts to foster future leaders and innovators by creating a platform for talented students to share their marketing knowledge and develop a global mindset. “We prepared a wide variety of activities for these talented students to experience Hyundai’s marketing and brand activities” said Won Hong Cho, Hyundai Motor’s Chief Marketing Officer. “We are planning to expand the program, so we can keep communicating with global young talents, as well as offering them opportunities to share their ideas with students from other countries.” Participants visited Hyundai Motor Group’s R&D center and attended lectures to help them gain insight into Hyundai’s brand identity. Students also had a chance to see the R&D center’s cutting-edge technology at work, strengthening their knowledge of the automotive industry. The program also included games and activities that simulated managing and trading global marketing contents. During the course of the camp, students were able to bond with fellow future marketing specialists, overcoming cultural and language barriers. From this year onwards, Hyundai plans to expand its Global Marketing Camp and other educational activities aimed at gifted college students to more countries, including Russia and Turkey.