Kia Racing and partner Kinetic Motorsports return to the racetrack this weekend in St. Petersburg, Fla., for the kickoff the 2013 Pirelli World Challenge (PWC) season. The No. 36 and No. 38 turbocharged Optimas will take the green flag for Round 1 on Saturday, March 23. Building on the brand's successful rookie season – a "development" year that included two wins, six podium finishes and a flawless reliability record – the team is eager to get back to competition after a winter off-season spent dialing-in the Optimas in hopes of making a run at a GTS-class championship in 2013.
"As we enter our fourth year of road racing in the U.S., the Kia Racing program has been a huge success story for our brand and has allowed us to demonstrate the durability and performance of our vehicles while reaching an entirely new audience," said Michael Sprague, executive vice president of marketing and communications, KMA. "Beginning an all-new season in the Pirelli World Challenge with the turbocharged Optimas and two experienced and talented drivers behind the wheel is exciting for us, and we have set our sights high for 2013."