April 9, 2013 - Middle East cricket fans are in for a treat as the highly prized trophy for the International Cricket Council (ICC) Champions Trophy 2013 - one of cricket’s most prestigious tournaments, makes an appearance in the region’s cities. As ICC’s official partner, Hyundai Motor Company, and its distributors in the UAE and Saudi Arabia have organized trophy tour stops in Dubai and Jeddah.
The trophy for the ICC Champions Trophy England and Wales 2013, to be showcased in three Hyundai showrooms in Jeddah later this month, starts its tour on April 9 in the UAE at the Hyundai showroom in Deira, Dubai. Customers and fans can participate in several programs such as a photo booth where fans can have their photo taken with the trophy and a Wish Wall where they have the chance to write good luck messages to their favorite teams. Hosted by Hyundai’s UAE distributor, the event will be attended media and the public in addition to Tom Lee, President of Hyundai Middle East HQ and Khaled Isaa, COO of Hyundai’s UAE distributor. The trophy is also set to be displayed in three Hyundai showrooms in Jeddah, Saudi Arabia from April 13 to 15.
The ICC Championship Trophy 2013 is a one day international tournament that will be taking place in England and Wales in the United Kingdom, starting from June 6, 2013. Three cities will host the tournament’s matches – London, Birmingham and Cardiff. It will be the seventh and final ICC Champions Trophy, making the viewing of the trophy a truly special event for fans.
Hyundai Middle East President, Tom Lee commented: “The ICC Champions Trophy 2013 is another great tournament that we are proud to be a part of, and it will be watched by many in the Middle East this summer. As the official partner, we are looking forward to giving fans in the region an opportunity to get a close look at the trophy. Our long term relationship with the ICC is part of our commitment to providing exciting experiences for our customers.”
Hyundai Motor Company signed a four-year contract with the ICC in 2012 to become the organization’s first official sponsor. The agreement, which covers the ICC Champions Trophy, is part of Hyundai’s effort to expand its global sports marketing activities and boost its brand image worldwide. Hyundai is also the official partner of FIFA, supplying vehicles to FIFA-sanctioned events around the world, including the next three FIFA World Cups and the UEFA EURO 2016TM, while the company is also involved with sports such as golf, ski jumping and WRC.