Hyundai Motor Company, the official automotive partner of FIFA U-20 World Cup Turkey 2013™, today held a vehicle handover ceremony with the Turkish Football Federation, FIFA’s local organization committee (LOC) for the tournament.
The ceremony took place at one of the host stadiums in Istanbul, Turkey and was attended by Hyundai Motor Turkey officials and Turkish Football Federation (LOC) executives.
“We are proud to contribute to a sport that brings so many people together from around the world. The dynamism, passion and team spirit drive us to support the next generation of football players by providing quality vehicles for the smooth operation of the tournament in Turkey, where one of Hyundai Motor’s most important plants is located,” said Hyundai Motor Turkey Managing Director Umit Karaarslan.
The FIFA U-20 World Cup Turkey 2013™ will be held between June 21 and July 13 in seven cities in Turkey, with 24 qualified national teams participating. Hyundai Motor will offer a total of 112 vehicles to the committee, including Equus, Genesis, i40, i30, ix35 and H1 models, to be used by FIFA and LOC officials, referees and organization executives. During the competition, Hyundai Motor Turkey plans to organize a test drive for its customers throughout Turkey from June 15 to July 5. Participants of the test drive will have a chance to win a total of 50 tickets to the final match of the FIFA U-20 World Cup Turkey 2013™.
The partnership between Hyundai Motor and FIFA began in 1999, and is extended to 2022 including FIFA World Cup Brazil 2014™. Through its successful sponsorship of international football, Hyundai Motor has significantly boosted brand awareness and image.