12 June 2013, Hyundai Motor Company, a UEFA EUROTOP partner, today helped kick-off preparations for the UEFA Women’s EURO 2013 Championship at the official vehicle handover ceremony in Tjörn, outside Gothenburg, Sweden.
Hyundai Motor delivered 96 units of its fleet including the flagship model i40 to UEFA and LOC, for use throughout the 19-day tournament, which takes place from 10th to 28th July. The vehicles with UEFA/Hyundai-branding will be used to transport the players, UEFA officials, referees, official event staff as well we VIP guests to the seven stadiums across the country.
Mark Hall, Marketing Director at Hyundai Motor Europe, commented: “The UEFA championships are some of the most dynamic, passionate and exciting football tournaments in the world. It’s these qualities that Hyundai Motor wants to bring to every aspect of its business, ensuring customer satisfaction at every touch point.”
The official ceremony was presided over by Roland Bägén, Marketing Director at Hyundai Sweden; Göran Havik, UEFA’s LOC Tournament Director; Bert Andersson, President of Gothenburg’s Football Association and UEFA’s LOC Chairman; as well as LOC Ambassador and former captain of the Swedish national team, Victoria Sandell Svensson.
Speaking at the official handover, Roland Bägén, Marketing Director at Hyundai Sweden, said: "Hyundai Motor has been a dedicated UEFA partner since 2000 and we are proud to supply the 96 vehicles to UEFA Women’s Euro 2013. We welcome all teams and fans to Sweden this summer and are convinced the tournament will be a great success."
UEFA’s LOC Tournament Director, Göran Havik, added: "We are looking forward to making the UEFA Women’s EURO 2013 the best women’s European Championship ever, and therefore we are very happy to have Hyundai with us as a partner on this journey.”
In addition to supplying the official vehicles of the tournament, Hyundai Motor will also be organising a unique competition for children between the ages of 10 and 14, enabling 25 lucky winners to deliver the official match ball at each game. One lucky child will be selected for every match to deliver the official match ball to the referee before kick-off.
There will also be interactive programs onsite at selected stadiums where fans may register for a test drive, or be part of a competition guessing the number of footballs in the backseat of a car. Via a prize draw, participants of these programs could win two match tickets to the finals.