Hyundai Card launched ‘The 2013 M Point Donation for Love’ campaign through their website and mobile apps. Hyundai M Card holders can participate by donating their M points through the Hyundai Card website and mobile apps, which is then doubled by matching funds from Hyundai Card.
The campaign has been an annual event since 2005 with a fund-raising goal of 50 million KRW each year. In 2013, the target was raised to support a greater number of patients. The campaign will last for six months, ending in December 2013, and at that time the donations will be handed over to the Korean Organization for Rare Diseases.