An ever-changing trend in lifestyle is changing even faster. This is partly because of concerns about emerging megacities and environmental crises, not to mention the fact that the COVID-19 pandemic has shaken the world over the past year. As a result, eco-friendly electric vehicles as the next-generation means of transportation are quickly emerging, and online non-face-to-face activities that enable social distancing and private-use-only spaces and products are attracting consumers as well.
Changes in trends sometimes lead to new values. This is why many are paying attention to IONIQ 5, the first model in Hyundai’s new IONIQ brand dedicated to battery electric vehicles (BEV) with innovative high-tech features and a spacious cabin. Along with the recent lifestyle trends, such as Mega City, Contactless, Work-Life Balance, Seamless Experience, or Safety First, here are the fascinating features of IONIQ 5 that will bring a whole new mobility experience.
According to the United Nations (UN), 70% of the world's population will be living in cities by 2050. Then, transportation and housing problems, environmental pollution, and energy shortages will occur naturally. These are the main reasons why big cities around the world are planning to eliminate internal combustion engines. This is not an easy thing to say, however. Although electric vehicles are eco-friendly, it takes much longer to fill them up than internal combustion engines. In order to solve this problem, the automakers are trying to upgrade the current 50-kW charger to the super-fast 350-kW one.
Meanwhile, IONIQ 5 should be robust enough to support such a super-fast charger. The Electric-Global Modular Platform, E-GMP, offers 800-V charging capability as standard. With a 350-kW charger, IONIQ 5 users only need to charge the vehicle for five minutes to get 100 km of range, and it can charge from 10 percent to 80 percent in just 18 minutes, according to WLTP.
The platform offers both 800-V and 400-V charging capability as a standard to minimize stress. And for more convenience, Plug and Charge (PnC) offers authentication and payment features when the charging cable is connected. After saving the credit card information on the smartphone application, you can use the charger without the hassle of paying every time you visit a charging station.
Social distancing became the new normal because of the COVID-19 pandemic, and people are trying to minimize face-to-face events. The 'Contactless Era' has finally come. Our homes and cars have become more important than ever, and online communication and e-commerce have spread rapidly. Also, instead of going abroad, scenic road trips are gaining popularity.
Electric-Global Modular Platform (E-GMP) that supports IONIQ 5 significantly reduces the number of parts compared to internal combustion engines and optimizes the motor and the battery arrangements, creating a spacious cabin. With its 3,000-mm wheelbase, IONIQ 5 offers D-segment-like space in a midsize CUV. It now becomes ubiquitous mobility - this private car can be waiting for you to take you to work, or a different type of car for a weekend trip.
The newly developed ‘Universal Island’, sliding back and forth by 140mm, replaces the center console and becomes the centerpiece of the IONIQ 5’s living space experience. IONIQ 5 is also equipped with electronically adjustable front seats. The seats recline to the optimum angle, offering a weightless feeling for the occupant. Hyundai reduced the thickness of the front seats by 30 percent than those in ICEs, providing more space for those seated in the second row. In addition, passengers may enjoy premium comfort with two fully reclining Relaxation Seats in the front. For added versatility, the second-row seats can slide forward up to 135 mm.
Inside the spacious cabin are more for creating a sustainable ecosystem as an eco-friendly electric vehicle. Many of its interior touchpoints - door trim, switch, and dashboard - use eco-friendly, sustainably sourced materials, such as recycled PET bottles, plant-based (bio PET) yarns from sugarcanes and corns, eco-processed leather with plant-based extracts, and bio paint with plant extracts such as rape flowers or corns.
Work-Life Balance is a trend that has emerged mainly among modern office workers who want to improve their quality of life instead of getting subsumed into their work. In recent years, with the increasing number of people spending personal time along with telecommuting and flexible working hours, work-life harmony, or work-life integration. It is not that work and life are clearly separated, but a new way of life adequately embraces both work efficiency and happy life at the same time.
IONIQ 5 also provides an innovative V2L function, which allows customers to freely use or charge any electric devices, serving as a charger on wheels. The V2L function can supply up to 3.6 kW of power. Using a converter, customers can charge high-power electric equipment, from laptops for work to leisure equipment and consumer electronics. In other words, it provides an experience that crosses the space of work and life anywhere. Exercising on a treadmill or watching a movie with home theater equipment in the woods can be possible, as shown in the IONIQ 5 teaser.
Furthermore, the V2L function can be used not only as an emergency power source in case of a power shortage, but also as a useful energy source in megacities. The 3.6kW power provided by V2L is stronger than those used in ordinary homes, and a fully charged IONIQ 5 can supply power for a family of four for about four days. The vehicle can become an even more efficient power storage system when it is charged during the nighttime when the power consumption is low, or when it uses the solar roof. The fun-sized mobile power plant can indeed create a whole new lifestyle.
User experience (UX) is becoming more important in a wider range of industries from brand and product development, marketing, and management. This is mainly because brand loyalty and value increase through positive user experiences. And it becomes even better if the experience could be 'seamless'. This is why many IT companies are trying to integrate their electronics using IoT technology.
Every element you feel in a car can also be a valuable experience beyond driving. This includes an ergonomically designed interior space that allows the driver to easily recognize and manipulate the vehicle's condition and various functions and convenience features that consider the driver to make a comfortable journey without knowing it. Furthermore, UX, in which the experience of self-driving and enjoying content, is seamlessly connected in the future automobile, and will be an important factor of individual lifestyle.
IONIQ 5 guarantees pleasant driving and a state-of-the-art electrification experience through a seamless UX. Even without a car key, you may unlock the door and start the engine by using a digital key registered in the smartphone application. You can also turn off IoT electronics such as air conditioning or lights in your house. Over-The-Air wireless navigation update system (OTA), which automatically updates software. Also, IONIQ 5’s Dynamic Voice Recognition system accepts simple voice commands to conveniently control cabin A/C for a seamless user experience.
In addition, IONIQ 5 supports various innovative features for the convenient daily life of the users. It displays a real-time electric vehicle charging station and remaining range estimation on the navigation map screen, and the best route to the charging station when the remaining power is insufficient. The Virtual Engine Sound System (VESS) informs the battery status such as charging or reserved charging, which is the first to be applied to IONIQ 5 to provide a new electrification experience.
The global epidemic made us once again realize the importance of safety. This is why the main subject of various world trend reports for 2021 is safety and survival. 'Safety First' has become our new normal. To get back to our ordinary life, we need to pay more attention to personal hygiene and health care than ever before. IONIQ 5 guarantees a safe and comfortable daily life with its safety features, from climate control and active safety control to prevent accidents to a body structure for better passenger protection in case of an accident.
IONIQ 5's active air purifier system grades indoor air quality using 4 levels and activates the air purifier depending on the fine dust level inside. In addition, it is equipped with After Blow feature to prevent bacterial growth and odor by automatically drying the water formed in the evaporator in the A/C after parking in summer.
The advanced driver assistance systems (ADAS) of IONIQ 5 protect passengers from external hazards and minimize accidents. IONIQ 5 offers state-of-the-art safety features including Forward Collision-Avoidance Assist (FCA) that prevents the vehicle from colliding into obstacles lying ahead by controlling the braking functions if its sensors detect any risk factors, and Highway Driving Assist 2 (HDA 2) for adjusting the vehicle’s path in case of the vehicle on the side driving very close even in heavy traffic. Other driving assistance systems include Navigation-based Smart Cruise Control (NSCC), Lane Keeping Assist (LKA), Blind-Spot Collision-Avoidance Assist (BCA), and more.
Meanwhile, IONIQ 5 comes with a Multi Load Path structure. This structural design diversifies the pathway of shock loads upon crash, improving the efficiency of shock absorption and minimizing the impact felt by the passenger. Also, the horizontal cross member inside the vehicle floor is constructed from ultra-high-strength steel plates normally reserved for hot-stamped parts surrounding the battery. In addition, the car has a split cooling system to not only maximize the sturdiness of the battery-to-floor connection but also improve the physical stability of the battery in the case of an external shock.
Hyundai’s IONIQ 5 indeed offers countless high-tech features for more diverse lifestyles. Under the mission of the IONIQ brand, ‘Progress electrified for connected living’, Hyundai will offer electric vehicle experiences with a focus on customized, eco-friendly solutions that can fit any lifestyle, delivering the company’s vision ‘Progress for Humanity’. The introduction of IONIQ 5, is the first step in the company's journey of dedicated electric vehicles, moving another step closer towards achieving its clean mobility goals.
HMG Journal Operation Teamgroup@hyundai.com
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