Hyundai Motor and UNDP’s ‘for Tomorrow’ Project Wins Media Category at 2023 SXSW Innovation Awards

AUSTIN/SEOUL, March 17, 2023 – Hyundai Motor Company and the United Nations Development Programme (UNDP)’s ‘for Tomorrow’ project took the top honor in the Media category at the 2023 South by Southwest® (SXSW®) Innovation Awards this week in Austin, Texas. SXSW Innovation Awards’ Media category, which is new for 2023, recognizes outstanding projects, products and creative endeavors that advance innovation and improve communication. 

Launched in 2020 by Hyundai Motor and UNDP, ‘for Tomorrow’ is a bottom-up open innovation platform providing inventive social solutions and accelerating the progress of the UN’s Sustainable Development Goals (SDG). Since its launch, the project has presented 84 solutions by innovators from 52 countries and has been recognized for its global impact. 

“We are thrilled that the South by Southwest® Innovation Awards jury has recognized ‘for Tomorrow’ for advancing innovation and improving communication,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “The project’s success in fostering grassroots solutions around the world has far exceeded our expectations and is inspiring more global citizens to take notice of the movement’s value to humanity.”

Learn more about the ‘for Tomorrow’ initiative on fortomorrow.org or watch the documentary film on the ‘for Tomorrow’ YouTube channel. And check out @fortomorrow2030 on Instagram to find out more about how we’re uniting the world for sustainability.